THIS EVENT HAS ALREADY HAPPENED.
Anyone and everyone is welcome! We usually meet near the location and do a short rehearsal beforehand. Exact meeting location will be posted on the Facebook event page on Thursday night. (And updated here.)
Video from our April Day of Action. (
“I love all animals the same, so I want to use both of them."
- Chipotle Chief Chef Nate Appleman, on a chicken/pig concoction at last year’s Cultivate event
"There's no two sexier words in the English language than bacon fat."
- Cultivate Chef Graham Elliot
Chipotle and other corporations say they can "cultivate a better world" by killing and using animals. (
) And Time Magazine says their animal killing machine is "totally unstoppable." We're out to prove them wrong. There is nothing humane about slaughter. There's nothing happy about meat. And there's nothing Chipotle and other animal killing corporations are cultivating... except violence. This month, Chipotle takes to the world with its famous Cultivate Festival -- a nationwide celebration of violence against animals. Thousands of people across the country will hear about how they can kill and eat animals with a smile, as Chefs like Appleman and Elliot prepare "delicious" corpses for participants to consume. But DxE activists will hit the streets with a different message: It's not Food. It's Violence. Animal rights activists in 41 cities and 12 countries -- most recently, Chennai, India and Istanbul, Turkey -- have united under the banner "It's not Food. It's Violence" since our campaign started in October 2013. We have received media coverage in multiple cities. And the focus of our campaign in the United States -- Chipotle Mexican Grill -- has seen its 1000% stock growth slow to almost zero (
), and closed down its largest SF location in response to our protest last month (
MODEL ACTION PLAN
We will have bloody chef's coats with fake plastic knives, stained with red. We will also have parody postcards, playing off of Chipotle's Cultivate theme ("Cultivating a Better World"), that we will hand over to customers while the bloody chefs stand outside of the restaurant near the windows. In some cities, we may have a human laying out in a blood-stained flesh suit, with a fake Chipotle chef menacing him, to show what Chipotle is actually cultivating: killing and violence.
WHY CHIPOTLE? (http://goo.gl/K9KgMT) (Please use this talk and the slides freely. We encourage folks to give similar presentations.) KEY BLOG POSTS
Chipotle's Seven Deadly Sins. (http://goo.gl/pTxdWM)
Social Change is a Sticky Staircase. (http://goo.gl/iIxKXX)
The Soul of the Animal Rights Movement is Up for Grabs (http://goo.gl/jBvDMJ)
Leaving a Mark. (http://goo.gl/HtiQhc)
A Jolt to the System. (http://goo.gl/xKDGNg)
Read more about the "It's Not Food, It's Violence" campaign and strategy. (http://goo.gl/MtGe3j)
Direct Action Everywhere’s mission is to empower activists to take strong and confident action wherever animals are being denigrated, enslaved, or killed, and create a world where animal liberation is a reality. We use creative nonviolent protest to tell the animals’ story. We are not afraid to push boundaries and even polarize the debate. We integrate the latest technology and most innovative research to most effectively advocate for the liberation of our animal friends. And we use the power of an open and welcoming community to make all of us more inspired and confident activists. In 2013, we executed an international march with the Earthlings Coalition, which rallied thousands of activists in 41 cities in 17 countries around the world (http://goo.gl/soJEFf). Visit us at www.directactioneverywhere.com.