New York, NYUSA 10012
December 10, 2012
We activate fans & followers in a very powerful way.
It will run on mobile, many more social elements will be built into it. Attention spans are getting shorter, so the content will be more concise. Discovery happens through social networks. The publishing industry will embrace social more, and create those paths for discovery. The idea of influencers will become more defined, and their interests will be considered when spreading content.