__A/B Testing for Developers__

A/B testing doesn't have as much street cred as SEO or user experience these days, but it's just as effective a technique for boosting conversion rates and determining how your visitors use your web application. It seems simple: post two pages with the same goal, serve each page to your visitors an equal number of times, and measure the results. But the insight such simple tests can give into your visitors' intentions is enormous. In this presentation we'll walk through several examples of A/B testing in action, share some tips and tricks for using it effectively, and explore tools that make A/B testing with Ruby a snap.

Matthew Bass is a freelance software developer who has been enjoying the freedom of Ruby for many years now. He moonlights as an entrepreneur by "homesteading," building small revenue-generating applications. He introduced one such application, Teascript, at RailsConf in 2007. He currently works with the awesome people at Terralien and volunteers his time for local charities. Catch him on Twitter as @pelargir.