Many of our presentations to date have focused on best practices around reaching Latinos online and big picture trends and higher-level Census numbers, so we thought we’d reach out to an expert who is knowledgeable about how to obtain and analyze publicly available data that is available on the demographics and status of this diverse community.
Lisa will introduce the audience to the various public datasets that can be used to analyze and describe the Latino community, including the following kinds of information:
- Income, household composition and homeownership
- Educational attainment and school enrollment
- Business ownership, including employees and revenues
In addition to understanding what is available and how to get it, Lisa will provide the group with useful guidance on how to use these data to promote your organization and to better understand the Latino community.
Lisa A. Sturtevant is assistant research professor at the George Mason University School of Public Policy (SPP) and a researcher at the Center for Regional Analysis. Her primary areas of research include regional economic development, migration and mobility, demographics, and housing. Dr. Sturtevant’s most recent research includes articles and reports on housing demand in the Washington DC metropolitan area, residential mobility and migration, and forecasts of development for the Dulles rail corridor.
Dr. Sturtevant completed her PhD in public policy from George Mason University in May 2006. Her dissertation was titled Immigrant Suburbs: An Analysis of the Residential Mobility and Location Decisions of Recent Immigrants. She received her master’s degree in public policy from the University of Maryland in 2000 and a BS in mathematical economics from Wake Forest University in 1994.