6:30 PM - 7:00 PM
Social Mixer.
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Meet and engage with other Real Estate Tech Enthusiast at Ceili's.
Nosh? Ceili's offers; great Irish Pub Food and plenty of drinks!! Grab some food and support our gracious host. Parched? Cash bar will be available. Be sure to grab something and support Ceilis.
Please walk or cab, bus, teleport or get a ride if you intend to drink!

7:00 PM - 7:45PM
Presentation: Niche Marketing as a Solution for New Realtors
(or new to the web)
Speaker: Dave deBruyn of deBruyn Design+Marketing
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Niche marketing as a solution for new relators (or new to the web) to set themselves apart from the crowd. This presentation is perfect for new & old Realtors who want to develop an online presence in a very crowded marketplace.

The key points are as follows:
1. easier to stand out in a "small crowd"
2. easier to be the expert of a niche, than of everything
3. easier to maintain focus & increase credibility
4. cheaper from a marketing standpoint (ie: vs mass mailouts)
5. easier to raise profile online (cheaper adwords, cleaner / more specific SEO)
6. tend to find a much higher ROI overall
7. appeals to how people actually search for products (ie: tendency to search local / niche - more specific, the better)
8. everyone loves an expert

7:45 PM - Late
Social Mixer.
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Hang out after, chat with other agents, Ubertor Approved Vendors and colleagues. Grab a drink and enjoy Ceilis awesome pub food.

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Members from Reachd.com, Ubertor.com and OutsourcingThingsDone.com will be on hand to answer all of your real estate technology questions.