Alexandra Friedman to Talk on Surviving an Online Community Horror Story

We’ve got a great speaker and topic lined up for next week’s refresh. Make sure you make it out to Casselman’s on Wednesday, August 19 for Alexandra Friedman’s presentation:

How to Survive an Online Community Horror Story: The Guidespot.com Experience

Using Twitter, RSS feeds, Blogs, or even searching Google have become an easy way to manage your product’s online reputation. But what about the reputation management stories that we don’t hear about from growing social communities? What are some unusual reputation management experiences that are unique to an individual website community, and how were these situations managed both internally, externally, and socially?

In this entertaining presentation, attendees will learn:

* What are some unusual reputation management stories from a growing social community that I don’t normally hear about?
* How should I manage or not manage my product’s reputation when I encounter an out of the ordinary challenging situation?
* How can I apply what I learn from these unusual online product reputation experiences moving forward?

Alexandra Friedman is the Community, Social Media, and Interactive Brand Marketing Manager and serves as the primary point of social contact and marketing for Guidespot.com, Facebook Neighborhoods and any branded social communities developed by the Local Matters Media Team. Alexandra drives community interactions and website growth via online social marketing, consultant hiring and managing, content development, editing, and seeding, and increases loyalty and retention with new community members. Alexandra works directly with the Vice President of Media, Marketing & Development to develop and drive strategic goals and initiatives that cater to the web 2.0 and overall mission of the website, brand, and product.

Alexandra is an avid online participant, and an experienced blogger, podcaster, and social networker. Alexandra’s personal as well as professional interests involve progressive and innovative social marketing, and she has been involved with a wide range of media related companies, including McCann-Erickson Worldwide, Shermanstravel.com, New York Magazine, and The Daily Show with Jon Stewart.

You don’t want to miss the August Refresh!

See you there!