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RE: [ronpaul-972] Ron Paul 2012 - Value Voters Summit & Straw Poll - Sat., Oct. 8th - Washington D.C.

From: Kenholio
Sent on: Friday, September 30, 2011 9:47 AM
	Cute, Jim, but common political wisdom is that you should NEVER
mention your opponent by name, even if the name itself is insulting, as is
the case with Mr. What's-His-Name.  The more you mention a name, product, or
whatever, the more likely it is to (pardon the pun) stick in one's head.
The measure of how well it sticks (and again pardon the pun) is known as
"Gross Rating Points".  That's the science behind having yard signs.  

	I've used this tactic for years, with the most notable example being
in my 2002 gubernatorial race.  I always referred to my Green Party opponent
as "the Green Guy", and it finally drove him over the edge during one of the
debates.  "The Green Guy?" he interrupted, "The Green Guy??  I have a name,
you know!"  Yep.  Too bad.  No GRP's for you, buddy!  Not even today.

	- Ken
	- Ken
	- Ken
	- Ken
	- Ken

-----Original Message-----
From: [address removed] [mailto:[address removed]] On Behalf Of
James Babb
Sent: Thursday, September 29,[masked]:28 PM
To: [address removed]
Subject: Re: [ronpaul-972] Ron Paul 2012 - Value Voters Summit & Straw Poll
- Sat., Oct. 8th - Washington D.C.

Here's something you might want to wear while you are there.

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