Happy September, UXers! As summer winds down (but the heat doesn't even) we have an interesting event this month that explores the intersection of UX research and neuroscience.
Stop guessing how dissimilar two options need to be in order for your users to notice a difference, and instead learn about research techniques to measure their perceptual thresholds. The adoption of classic psychophysical methods to answer UX research questions has recently become more popular. Come to this talk to learn why.
Robyn Oliver is a User Experience Researcher at Qualcomm. She completed her PhD in Psychology at the University of Pennsylvania where she studied memory for object appearance, then color vision as a postdoctoral researcher. After working as an assistant professor of Cognitive Psychology at Roosevelt University in Chicago for three years, Robyn became increasingly interested in the field of UX research and joined Qualcomm’s UX group. She now applies methods of experimental psychology to answer research questions in user experience.
6:00 Robyn Oliver: "Testing Human Perception" and Q&A
7:00 Wind-down and continued socializing (or continued Q&A w/Robyn)
7:30 Move to Eureka (UTC Mall) for further socializing
* When approaching Websense westbound on Sorrento Valley Road, you must drive about 1000 ft. past our driveway and then do a U-turn to backtrack (this is due to highway construction nonsense).
* Please park in the general lot which is across the small bridge once you enter the driveway.
See you there!