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Bet-the-Farm UX: SandCHI June Event

Hey UXers!

This month we have a rare opportunity to learn from John Whalen about mission critical UX for innovation and organizational change—what he calls “bet-the-farm UX”. John is an active fixture in the Washington DC UX community and has spoken at notable events such as SXSW Interactive 2012, Conversion Conference West 2013, Modev UX 2014, and will speak at UXPA London 2014.

Bet-the-Farm UX: How to harness User-Centered Design, Design Thinking and Lean Startup to drive mission critical UX innovation and lasting organizational change.

Startups and large organizations alike have to be nimble and react to market change faster than ever. The entrepreneurs and intrapreneurs within these organizations know that, but don’t always have the talent and tools at their disposal to be successful.  John’s team has increasingly been asked to support these innovators and support their existing teams so they can drive both exceptional experiences and organizational change.

Find out how John and his team approach “bet-the-farm” innovation projects by taking the best elements from major movements (User-Centered Design, Design Thinking, Lean Startup) plus the psychology of persuasive design in order to gather critical insights about users, workshop with stakeholders and align on goals, and nurture both the product and the team behind it.

John will show concrete examples where they helped at the world’s biggest online payment company, the world’s biggest academic association and a major governmental agency all succeed at innovating where they were unable to do so in the past.

About Our Speaker (and event sponsor), John Whalen

John Whalen has a PhD in Cognitive Science with over 15 years of User-Centered Design experience. He currently leads Brilliant Experience – a consultancy that supports intra- and entrepreneurs by using a unique blend of user-centered design, psychological, design thinking and lean startup techniques to ensure the success of mission-critical UX projects.

John’s specialty is to provide businesses with competitive advantages using a mix of user research insights and expert knowledge of human vision, attention and memory. He has experience (and great stories to tell from) working with Fortune 500 clients in the ecommerce, financial, healthcare and government verticals.  John's research interests currently focus on helping large enterprises adopt lean user experience techniques and how best to create compelling user experiences for multimodal and wearable devices like Google Glass.

twitter: @johnwhalen

About Our Venue Host, Vaco

Vaco LLC is a staffing firm in La Jolla that's getting serious about building a relationship with the UX community. They have a killer event space, and if we can bring the people, they promised to bring the party - if you went to February's UX Speakeasy, you know what they're capable of.

Park in the structure near the 4250 building, and bring your ticket inside for validation.

We'll see you there!

- SandCHI

Join or login to comment.

  • Chris K.

    Slides from John's talk are available to view here:

    July 2, 2014

  • Jean L.

    I'm a bit newer to events and could not get away on Tues eve. Would love any shares from the present. Will try again next event. Thank you SanCHI organizers.

    June 26, 2014

  • Tara J.

    Dang... 7pm already? Got caught up in a project at work. I guess I won't be winning any Vaco giveaways tonight. :(

    June 24, 2014

    • Chris K.

      I let Jason have your prize

      1 · June 26, 2014

    • Chris K.

      Tara, Mark is extending what the "giveaway" was: "Hey want to extend 10 free tickets to the SandChi Usergroup for my Cofounders Lab Event this Thursday at 6:30pm at Evonexus in Downtown San Diego. Use Promo Code: SD626 Here the link http://sd626.eventbri...

      June 26, 2014

  • Chris K.

    Thank you all for attending! John had an amazing presentation and it looks like everyone had a great time. I will be posting photos to this event soon and the slides and video will also be available shortly after.

    June 26, 2014

  • Joy D.

    Excellent presentation! I'd like to see the sides.

    June 26, 2014

  • Mark Thompson J.

    It's awesome that this group can arrange high-caliber speakers.

    1 · June 25, 2014

  • Jakub

    I'm running late! Is John likely to start before 7pm? If not, I'll make it! :)

    June 24, 2014

  • Elina O.

    I'll have to miss this one too :( But my colleague Splad will grab my spot!

    June 24, 2014

  • Jeannel K.

    Dang it! Bonking after burning lots of brain fuel on a project...will have to miss this one. :^(

    June 24, 2014

  • Mark R.

    Hey want to extend 10 free tickets to the SandChi Usergroup for my Cofounders Lab Event this Thursday at 6:30pm at Evonexus in Downtown San Diego. Use Promo Code: SD626 Here the link­

    June 24, 2014

  • Joe I.

    I will be assiting this week the F50 event at Mountain Valley. The project we will be launching soon catched the attention of the founders of this event. Therefore i won't be able to assist your next meeting this Wednesday 24th. I am looking for front end developers who are willing to roll into the new adventure. We will become the suggestion box of the entire planet. And we are based here in San Diego. Mr. Chris Kirkman, hope to meet you soon too. I was introduced to this group by Mr. Greg Horowitt (advisor 'mentor'of our project and founder of Global Connect and T2 Venture Capital) and also from Mr. Ping Wang (founder of Ansir innovation Center) who recommended me this group in order to find the best talent on the market. [masked]

    Thank you

    Joe Ibanez
    TB LLC.

    June 22, 2014

  • Marina Z.

    Great topic, but I'll have family passing through town on Tuesday.

    June 11, 2014

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