This month we have a rare opportunity to learn from John Whalen about mission critical UX for innovation and organizational change—what he calls “bet-the-farm UX”. John is an active fixture in the Washington DC UX community and has spoken at notable events such as SXSW Interactive 2012, Conversion Conference West 2013, Modev UX 2014, and will speak at UXPA London 2014.
Bet-the-Farm UX: How to harness User-Centered Design, Design Thinking and Lean Startup to drive mission critical UX innovation and lasting organizational change.
Startups and large organizations alike have to be nimble and react to market change faster than ever. The entrepreneurs and intrapreneurs within these organizations know that, but don’t always have the talent and tools at their disposal to be successful. John’s team has increasingly been asked to support these innovators and support their existing teams so they can drive both exceptional experiences and organizational change.
Find out how John and his team approach “bet-the-farm” innovation projects by taking the best elements from major movements (User-Centered Design, Design Thinking, Lean Startup) plus the psychology of persuasive design in order to gather critical insights about users, workshop with stakeholders and align on goals, and nurture both the product and the team behind it.
John will show concrete examples where they helped at the world’s biggest online payment company, the world’s biggest academic association and a major governmental agency all succeed at innovating where they were unable to do so in the past.
About Our Speaker (and event sponsor), John Whalen
John Whalen has a PhD in Cognitive Science with over 15 years of User-Centered Design experience. He currently leads Brilliant Experience – a consultancy that supports intra- and entrepreneurs by using a unique blend of user-centered design, psychological, design thinking and lean startup techniques to ensure the success of mission-critical UX projects.
John’s specialty is to provide businesses with competitive advantages using a mix of user research insights and expert knowledge of human vision, attention and memory. He has experience (and great stories to tell from) working with Fortune 500 clients in the ecommerce, financial, healthcare and government verticals. John's research interests currently focus on helping large enterprises adopt lean user experience techniques and how best to create compelling user experiences for multimodal and wearable devices like Google Glass.
About Our Venue Host, Vaco
Vaco LLC is a staffing firm in La Jolla that's getting serious about building a relationship with the UX community. They have a killer event space, and if we can bring the people, they promised to bring the party - if you went to February's UX Speakeasy, you know what they're capable of.
Park in the structure near the 4250 building, and bring your ticket inside for validation.
We'll see you there!