Intro to Content Strategy with Melanie Seibert
You've created wireframes, crafted an elegant visual design, or written pristine code. Your website (or app) is assured success—right? Well, maybe. It depends whether you've taken care to ensure that users find what they're looking for: relevant, usable content.
Let's take a look at why content is important, the perils of not giving it the attention it needs, and some tricks of the trade we call "content strategy." We'll talk about how to plan for, create, and maintain content that supports awesome user experiences.
Melanie Seibert has worked for over 12 years as a technical writer and copywriter. Three months ago, she moved to San Antonio to serve as Sr. Content Strategist at Rackspace Hosting. She blogs sporadically at prosekiln.com, and you can follow her on Twitter: @melanie_seibert.