Intro to Content Strategy

Intro to Content Strategy with Melanie Seibert

You've created wireframes, crafted an elegant visual design, or written pristine code. Your website (or app) is assured success—right? Well, maybe. It depends whether you've taken care to ensure that users find what they're looking for: relevant, usable content.

Let's take a look at why content is important, the perils of not giving it the attention it needs, and some tricks of the trade we call "content strategy." We'll talk about how to plan for, create, and maintain content that supports awesome user experiences.

 

About Melanie

Melanie Seibert has worked for over 12 years as a technical writer and copywriter. Three months ago, she moved to San Antonio to serve as Sr. Content Strategist at Rackspace Hosting. She blogs sporadically at prosekiln.com, and you can follow her on Twitter: @melanie_seibert.

 

Join or login to comment.

  • Sieggy

    Hello, I am new in the group. I am an Engineer and a small business owner with no web development experience. I am looking for someone who will help me build my website for a fee while I am learning more about coding and wendesign

    February 19

  • A former member
    A former member

    The session was informative

    July 4, 2012

  • A former member
    A former member

    Excellent. I got an introduction to a topic I knew nothing about. I am beginning to put together an understanding of web design and development.

    July 4, 2012

  • A former member
    A former member

    Very interesting look at an unfamiliar (for me) topic. However the title could have been a little more descriptive and specific. From my perspective, the talk was specifically about resisting content entropy in large web sites.

    July 4, 2012

  • A former member
    A former member

    Some really smart questions from some smart people.

    July 4, 2012

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