add-memberalign-toparrow-leftarrow-rightbellblockcalendarcamerachatchevron-leftchevron-rightchevron-small-downchevron-upcircle-with-crosscomposecrossfacebookflagfolderglobegoogleimagesinstagramkeylocation-pinmedalmoremuplabelShape 3 + Rectangle 1pagepersonpluspollsImported LayersImported LayersImported LayersshieldstartwitterwinbackClosewinbackCompletewinbackDiscountyahoo

Real World Pricing & Negotiating

Changes in how photography is licensed and used have left even veteran photographers scrambling to calculate the true market value of their work. With prices all over the map, how do you figure out what to charge?

In this practical and incisive interactive seminar, Bill Cramer draws on his experiences as a photographer and founder of Wonderful Machine to help photographers answer this critical question. Using real negotiations, estimates and invoices from real photographers and real projects, Bill walks you through the process of identifying key negotiation points, leveraging opportunities to showcase your value, and calculating what the market will bear.


  • Group website critiques 3:30pm to 5:15pm (in Building 26, Rm 220)
  • Break from 5:15pm to 6:00pm
  • Pricing & Negotiating Seminar from 6:00 to 7:45pm (in Building 20, photo studio)
  • Extended Q&A Session from 8:00 to 9:00pm (in Building 20, photo studio)

Note: This registration fee will admit you to one, two or all three segments (website critique, main presentation and extended Q&A session).

Extended Q&A Session

Want Bill's feedback on an estimate you're working on or didn't get?* Need help negotiating with a difficult client? Struggling with any aspect of pricing or negotiating? Bring your questions to our optional extended Q&A session following Real World Pricing & Negotiating.

Group Website Critiques
BONUS "pre-session" starting at 3:30pm!

Using knowledge gleaned from countless portfolio and website reviews for Wonderful Machine photographers, Bill provides candid and insightful feedback on photographers' websites. A limited number of attendees will get direct feedback on their sites* but everyone who shares in the discussion will get unprecedented insights into what makes (or breaks) an effective website presentation. From image selection and sequencing to gallery organization and navigation, Bill will help you hone the most important tool in your branding and marketing arsenal!

The Speaker

Bill Cramer

Bill Cramer is founder and CEO of Wonderful Machine, a curated directory of high-quality photographers serving commercial and editorial clients worldwide. He is also an accomplished photographer in his own right, specializing in environmental portraiture for a wide range of corporate, editorial and advertising clients including Forbes, BBDO, Comcast and Accenture.

In 2007, seeing an opportunity to build a better mouse trap, Bill created Wonderful Machine as a "source book on steroids." In addition to providing clients with an eclectic selection of photographers from around the world, Wonderful Machine aggressively promotes those photographers using email campaigns, print mailers, web ads, social media, publicity, phone calls, and portfolio events. Wonderful Machine also offers photographers a host of consulting services including help with estimates, production, web design, photo editing and more. The staff members frequently participate in industry events and contribute a popular monthly column on Pricing & Negotiating for Wonderful Machine currently works with over 600 photographers in 50 countries.

NOTE: RSVP'ing here on Meetup does not reserve your seat. Registration via the National office is required to guarantee your seat.

Seminar Pricing

$35.00 ASMP Member 
$70.00 Non-member 
$50.00 Professional Association member *
$10.00 Student *

* At the event, you may be asked to show proof that you are eligible for this price.



Join or login to comment.

  • A former member
    A former member

    Can't come today... Would you have another session?

    April 11, 2013

    • William

      Unfortunately, no - this was a national program, and hit 3 west coast cities this week. Future presentations will be in other cities, listed at­.

      April 12, 2013

  • William

    Excellent real world examples of pricing and the negotiations that led to the numbers. Much needed info! Great Q&A. The bonus website review was also highly informative. Even though I didn't have my site reviewed, I learned enough to know that I need go through and rehab it - and more importantly I learned *what* I need to do!

    April 12, 2013

  • William

    Last call for registration for this event! If you want to learn how to charge for your photography, you can't afford to miss this! (NOTE: This is NOT geared towards pricing for the retail/portrait market.)

    April 10, 2013

50 went

Our Sponsors

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy