Starting at 6:00 !
6:15-7:30pm Topic of the evening
Liz and Pat will go over why video marketing, a case study, and how to set up a basic video ad. Pat will go over Google Analytics basics - including setting up custom alerts for traffic changes, short cuts for easier reporting and the basics of campaigns and goals (so that people will know how to easily measure any marketing efforts they do, including video). She will include some take-home slides for everyone so they can access the information whenever they like.
Liz Grajeda is an Account Manager at Vertical Rail and specializes in social media and eCommerce marketing. She excels at marketing strategy and finding new ways to increase the effectiveness of multi-channel marketing efforts. Her strongest areas of marketing expertise are Facebook marketing, video, email and content writing. Liz is Certified in Google Shopping and Adwords.
Pat Spring is a local marketing professional with expertise in corporate and business to business marketing. Patrick is an account manager at Vertical Rail where he builds Adwords and Google Shopping Campaigns for large eCommerce companies. He is Google Analytics Certified as well as Certified in Google Shopping and Adwords.
New to WordPress? Stay after the main presentation and we can include a discussion of why more than half of the websites being built use WordPress.