October 6, 2010 6:30 PM - 50 attended

Santa Cruz New Tech MeetUp - October 2010

Elks Lodge (map)

Selected By: David Britton

Topic–iPad Book Publishing:
Michael “Mash” Ashley — Chief Innovator & Surfer: FastPencil

At FastPencil, Mash puts authors on the iPad with a bookstore publishing service. FastPencil automatically transforms authors digital content for easy distribution to Apple’s iBookstore. They provide sales opportunities for authors by implementing iBookstore distribution. The book creation process is seamless for authors to get their content into any channel by providing them with an end-to-end publishing solution that enables them to write, publish and sell books on Amazon, Barnes and Noble and the iBookstore for iPad readers.

Topic– Where High Tech and Low Tech Merge:
James Allen, REAII–Project Scientist: Allterra Environmental, Inc.

While high tech gadgetry gets all the attention and headlines (think iPhone), there is a growing mid-tech revolution that has its sights set on saving the Planet. How? By merging low-tech simplicity with high-tech wizardry, we create a happy medium solution for energy, water, transportation, and food that is practical and sustainable. For example:
• Automated sensors and pumps + simple rain water catchment = water conservation, pollution reduction, and groundwater recharge
• Cloud computing and social networking + urban farmers and restaurants = meals travel less than 20 miles


Topic: Leading Technical Professionals for Sustained High Performance:
Jack McGrogan–High-tech HR Business Partner

Jack typically works with Business Leaders who have the challenge of attracting, retaining, developing and leading employees in a challenging fast-paced environment. He helps the leaders to build and grow focused, high performance teams. Jack was the 19th employee hired at local successful applications-based storage start-up, InterSAN where he was HR Director and helped grow the company to 75 employees before eventual sale to Finisar.

“Learning Panel” with Mash, James and Jack–Moderated by Dave

The Panel will solicit questions from audience on technical and entrepreneurial subjects, directed to guest presenters.

  • Karen Kefauver
    Karen Kefauver

    Will be nice to see many of you whom I met at Freelance Camp, Sat. Oct. 2. Here are photos and Facebook page from the event:
    http://www.flickr.com/photos/tags/freelancecamp and
    http://www.facebook.com/home.php?ref=home#!/FreelanceCamp...

    Posted October 4, 2010 at 10:47 AM
  • Karen Kefauver
    Karen Kefauver

    I enjoyed all the speakers, but as a journalist, Mash of Fast Pencil, was the highlight. Please consider having him back as the sole speaker at the SC New Tech Meetup to give him more time.

    Posted October 9, 2010 at 8:40 AM
  • Kathryn Gorges
    Kathryn Gorges

    I agree with Karen -- Mash was fun to listen to -- and I'd especially like to hear more about how he forms his technical teams...

    Posted October 9, 2010 at 10:19 AM
  • Dave Hodgin
    Dave Hodgin

    Yes, interesting meeting. Mash's topic drew me to this meetup. David Britton is an excellent moderator - I like his style!

    Posted October 11, 2010 at 10:18 AM
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50 attended
4.00 4.009 (9 ratings)

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