Brian P.


Santa Cruz, CA

Member since:

August 1, 2008


What is your tech interest? expertise?

I'm currently running two projects for an HP Printer Group software spin out; articulating the market opportunity and how to price/package/partner/compete and sell to that opportunity. I specialize in Product Marketing: 1) Market Strategy and Value Proposition 2) Corporate and Business Development 3) Pricing and Competitive programs – strategic skills that most companies lack or fail to execute. In my last four roles, a "C"-level Executive has hired me to create and execute on a cross-company, bet-the-business initiative. In each, I’ve created additional revenue, saved money, or improved customer loyalty. I’m particularly expert in vertical and horizontal market segmentation, articulating a value proposition then pricing and packaging for that segment. One executive said that I could "see the future."

What types of companies and issues would you like to address at the MeetUp?

No answer yet


Live in Santa Cruz and of course would love to work close to home again but more interested in any emerging technologies on our side of the hill.

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