Santa Cruz Scrabble & Santa Cruz Friendly Scrabble Meetup Message Board › fwd: National SCRABBLE Association Announces Closing

fwd: National SCRABBLE Association Announces Closing

Emilie
Emilie_F
Group Organizer
Santa Cruz, CA
Post #: 79
FYI.... And, we, of course, will continue to play!

National SCRABBLE Association Announces Closing

"After 25+ years, the National SCRABBLE Association (NSA) will be officially closing its doors, effective July 1, 2013. Hasbro will now internally manage all SCRABBLE brand marketing, publicity, Consumer Affairs and Community Relations Efforts.

While this is a disappointing development, we understand the realities of today's business economy. We are choosing instead to focus on the amazing experience we've had over the years promoting the SCRABBLE brand and spreading the word about the world's greatest game. We sincerely thank everyone who has been a part of this effort."

John D. Williams, Jr., Executive Director
National SCRABBLE Association


Beginning July 1, 2013 Hasbro will internally manage all SCRABBLE brand marketing, publicity, Consumer Affairs and Community Relations to better align all SCRABBLE-related efforts with larger Hasbro marketing and community relations activities.

As we move forward towards that date, the NSA will be helping Hasbro create a comprehensive Internet source to answer consumer questions, assist in sales of product and provide a depth of learning materials. We have provided Hasbro with proper links for tournament and rated clubs to make it as smooth a transition for School SCRABBLE members, Library Members and Casual game players as possible. Hasbro is working diligently to have their Hasbro SCRABBLE website updated and ready in the next few weeks.

Since 1982 John D. Williams Jr. and the National SCRABBLE Association have played an instrumental role in promoting SCRABBLE playing with schools, communities and families, including the development of the renowned National School SCRABBLE Program. Together with his partner Jane Ratsey Williams and their amazing team their enthusiasm and hard work has brought the SCRABBLE game to tens of thousands of students, parents, teachers and families and has been invaluable to the brand.

Hasbro has not made a decision about the timing for the next National School SCRABBLE Championship. They encourage School SCRABBLE Clubs, organizations and literacy groups to continue to run SCRABBLE tournaments in their communities.

Will Hasbro continue the National School SCRABBLE Program?
Hasbro will continue to encourage SCRABBLE playing in the classroom and help provide parents and teachers the resources to implement SCRABBLE clubs in schools at a local level.

The company will still offer teachers a specially-priced School SCRABBLE Kit and resources on how to start School SCRABBLE clubs at www.Hasbro.com/SCRABBLE.

"It is with great sadness that the NSA staff will no longer do the outreach it has," says Jane Ratsey Williams.

"The SCRABBLE brand has taken us all over the world and introduced us to so many amazing people who have touched our hearts. All of us at the NSA want you to sincerely know what a special journey it has been for us all. We are here for one more month, so please let us know if there is any assistance we can give you before our doors close July 1."

Who do I contact now?

* To find the latest information on the SCRABBLE brand, products, rules, Casual or School SCRABBLE clubs and tournaments, visit www.hasbro.com/SCRABBLE
* For press/media inquiries, contact HasbroBrandPR@hasbro.com
* For Customer Service inquires, call 888-836-7025 or visit http://www.hasbro.com...­
* For rated tournament information, contact: North American SCRABBLE Players Association (NASPA) at www.scrabbleplayers.org
* For questions regarding official SCRABBLE word sources, contact publisher: Merriam-Webster, Inc. www.m-w.com
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