Social Media Marketing

This is at the Irvine studios for Your Cancer Today and they have offered to sponsor the evening and supply the food. Visit Your Cancer Today for Breast Cancer Awareness Month or better go to Digg and Digg your cancer today's new show. Season 3 Look for a flashing light and Your Cancer Today sign on Von Karman.

Gerry Grant CEO of Search-Optimization.com will give a presentation on Social Media Marketing.

Wikipedia definition:

Social Media Marketing (SMM) combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others. The SMM goals will be different for every business or organization, however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service. SMM may also include online reputation management.

Most online communities don?t welcome traditional direct or hard sell techniques so an effective SMM campaign will require more finesse to execute properly. SMM campaigns must be targeted to the community you want to reach with a message that appeals to them. Some common ways of achieving this are with authoritative information, entertainment, humor or controversy.

Schedule:
6:00 PM to 7:00 Networking
7:00 to 7:30 Individual sixty second introductions open to all who attend
7:30 to 8:00 Networking
8:00 to 9:00 Social Media Marketing Presentation
There will be no alchohal served.