irst I want to thank Elena for doing the work and finding this new location! It's right off the highway with lots of free parking. Hopefully it will work and we can start meeting regularly again.
Our first book of 2013 will be Dan Ariely's fantastic book called "The (honest) truth about dishonesty: How we lie to everyone -- especially ourselves." It may be a little slow at the beginning, but hang in there, there are some real gems in this book.
Behavioral economist Dan Ariely is a funny guy on a mission. As director of theCenter for Advanced Hindsight, he insists on a commitment to absurdity, but there is nothing cynical about his approach to human behavior.
In his previous book, “Predictably Irrational,” Ariely exposed our false assumptions about the rationality of markets and individuals with plenty of surprising and humorous examples. Our irrationality may be very predictable, but our ability to forecast this behavior doesn’t alter the conditions that give rise to it. Recognizing this, he adopts his paradoxical mission: to design better economic and social institutions to protect us from our confident pursuit of rational economic and social institutions.
In “The (Honest) Truth About Dishonesty,” Ariely applies his experimental approach to how we “lie to everyone — especially ourselves.” The book discusses the powerful ways irrationality affects our lives, and it begins with a critique of those who think dishonesty is a result of a rational cost-benefit calculation. In a series of experiments, Ariely neatly shows that neither the size of the reward nor the probability of getting caught substantially affects the likelihood of dishonest behavior. The cost-benefit framework for understanding cheating just doesn’t pay off.
Whole review at: