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New Meetup: Open Graph Marketing

From: Marco N.
Sent on: Wednesday, November 24, 2010 11:55 AM
Announcing a new Meetup for Lotico New York Semantic Web!

What: Open Graph Marketing

When: Thursday, December 9,[masked]:30 PM

Price: $10.00 per person

Where: New Work City
412 Broadway Floor 2
New York, NY, NY 10013

Please be advised that this is not a regular Lotico New York Semantic Web event. In attempt to expose the Semantic Web community to the marketing side of the business, Sergey Chernyshev will organize this special session as leader of the New York Social Media Meetup.

DEMO: TBD, open for submissions.

KEYNOTE: Vidar Brekke, Emerging Media Strategist at DefinedLogic will talk about Open Graph Marketing

Mr. Brekke is the Emerging Media Strategist for DefinedLogic, an NJ-based enterprise web tech consultancy. At DefinedLogic he also heads up product development for Open Audience Manager, a Software-as-a-Service platform designed to help marketers fully leverage Facebook?s Open Graph. He has over a decade of experience with interactive strategy, production and product development from Fortune 500s to start-ups. He is also engaged in the NYC interactive community and is the organizer of the New York OpenCoffee Club - a technology and media innovator network with over 700 members. Before joining DefinedLogic he founded Social Intent LLC, a Mobile and Social Media technology consultancy serving brands such as Coca-Cola, Random House, Estee Lauder & Equifax. Previously he?s been a VP of Marketing for JPMorgan Chase, Account Planner for Ogilvy, and VP of Marketing for Linkstorm. Mr. Brekke graduated Sergeant from the Norwegian Naval Academy, has a B.A. in Sociology from the University of Bergen, Norway and earned his M.A. in Communications from SUNY Albany.

Presentation will cover the following topics:

* What is the Open Graph
* What is it?s marketing potential today and in the future
* How to implement it correctly
* How does play along with Facebook?s Social Plugins
* What will be its impact on search engine optimization

6:30 - Show up at the event, meet other members
6:45 - Meetup starts - Introduction
7:00 - Demo session
7:25 - Keynote + Q & A
8:00 - Networking

New Work City (@nwc)
412 Broadway
Floor 2
New York, NY, 10013

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