We all know that growing our mailing list is one of the most important things we can do for our business. After all, by keeping in contact with our customers (or potential customers) they get to know/like/and trust us. Sometimes we get over-eager adding emails to our list, not realizing that without consent...it's against the law!
That's right: you can be sued for breaking the CAN-SPAM laws. Every person you add to your list without their permission puts you and your business at risk.
In this presentation, we'll go over email marketing do's and dont's, and how to navigate the CAN-SPAM laws. We'll look at cost-effective email marketing services, and how to win your customers over with permission-based marketing campaigns.
I'm sure we've all been put on a mailing list or two without consent...feel free to forward this event to those businesses as a gentle reminder :)