By popular demand, this Meetup will take a 360° look at online marketing including: search, social, and analytics.
Scheduled Speakers and Speaker Request:
Katherine Watier Ong, VP of the Online Strategy team at Ketchum
As a VP at Ketchum, a global PR agency, Katherine provides online marketing services for clients globally including HHS, Express Scripts, Gazprom, Cleveland Clinic, Hershey, and others. With more than 17 years of experience in the online space, Katherine has spoken at industry conferences and events such as: SES Chicago, Online Marketing Summit, EXL Pharma, American Marketing Association, PRSA and more! Find Katherine @kwatier.
At the Meetup Katherine will cover:
- The history of increasing personalization in search and social platforms.
- How it impacts brands reaching their end customers.
- Techniques for developing data driven personas to target your brand's consumers.
- How to use those personas to develop search and social promotional campaigns to entice and engage your end consumer in your brand’s products and services.
Mark Alves, Senior Manager of Digital Marketing, National Federation of Independent Business (NFIB)
Mark helps organizations find their digital mojo and attract more customers. Find him at @markalves, allaboutmark.com and on Pinterest, of course: http://pinterest.com/markalves.
At the Meetup Mark will share his brand new Pinterest Analytics dashboard and will also show you how to check Pinterest traffic in Google Analytics.
Not using Pinterest yet? Mark will provide examples of how small businesses are using Pinterest to give you a few ideas to take home and implement!
Speaker wanted on Facebook News Feed!
With the new release of the updated Facebook News Feed, we are looking for a speaker to share their new insights. If you're interested in sharing your thoughts with our Meetup group please contact me at [masked].
Look forward to seeing everyone next Tuesday!