Online Marketing 360°: Search, Social, Analytics

By popular demand, this Meetup will take a 360° look at online marketing including: search, social, and analytics.

Scheduled Speakers and Speaker Request:

Katherine Watier Ong, VP of the Online Strategy team at Ketchum

As a VP at Ketchum, a global PR agency, Katherine provides online marketing services for clients globally including HHS, Express Scripts, Gazprom, Cleveland Clinic, Hershey, and others. With more than 17 years of experience in the online space, Katherine has spoken at industry conferences and events such as: SES Chicago, Online Marketing Summit, EXL Pharma, American Marketing Association, PRSA and more! Find Katherine @kwatier.

At the Meetup Katherine will cover:

  • The history of increasing personalization in search and social platforms.
  • How it impacts brands reaching their end customers.
  • Techniques for developing data driven personas to target your brand's consumers.
  • How to use those personas to develop search and social promotional campaigns to entice and engage your end consumer in your brand’s products and services.

 

Mark Alves, Senior Manager of Digital Marketing, National Federation of Independent Business (NFIB)

Mark helps organizations find their digital mojo and attract more customers. Find him at @markalves, allaboutmark.com and on Pinterest, of course: http://pinterest.com/markalves.

At the Meetup Mark will share his brand new Pinterest Analytics dashboard and will also show you how to check Pinterest traffic in Google Analytics.

Not using Pinterest yet? Mark will provide examples of how small businesses are using Pinterest to give you a few ideas to take home and implement!

 

Speaker wanted on Facebook News Feed!

With the new release of the updated Facebook News Feed, we are looking for a speaker to share their new insights. If you're interested in sharing your thoughts with our Meetup group please contact me at [masked].

 

Look forward to seeing everyone next Tuesday!

 

Join or login to comment.

  • rob

    Join the new google+ community for this DC SEO MeetUp Group, search for the Google+ community, Online Marketing in DC Metro Area @SEMdmv. if you haven't been on google+ yet, here's a great reason to start.

    March 20, 2013

  • Katherine Watier O.

    Wanted to share a few things I mentioned during my presentation:

    Here's a link to the Hertz usertesting video: http://youtu.be/Iclp5QeSDoY

    Google's quest to find what you're *not* searching: http://www.technologyreview.com/news/507451/how-google-plans-to-find-the-ungoogleable/

    The tumblr site that highlights Facebook Graph Searches: http://actualfacebookgraphsearches.tumblr.com/

    March 20, 2013

  • Dave O.

    Those were terrific presentations. Interesting and informative. I haven't had the time to start using pinterest for our diverse smb's but it is truly applicable and tx Mark for examples of creative diverse smb's that utilize it.

    Katherine's presentation was one of the best I've seen at this group: comprehensive, thoughtful, provocative time lines, fascinating data and examples and sort of scary in all its implications. But absolutely insightful and thought provoking as to all the implications of personalization.

    Really terrific stuff. Thanks for the preparation and presentations guys!!!!

    And of course HUGE kudo's to Jason who did an awesome job....

    March 20, 2013

  • A former member
    A former member

    What a wonderful event! Mark I appreciated your humor and insights. And Katherine you are truly a master in your field. As a newbie I have a lot to learn but have also been so inspired by the both of you to embrace these exciting innovations. Thank you also to Ketchum and all the organizers who made this event possible.

    March 20, 2013

  • Ethan

    This was my first meetup and it definitely won't be my last. Thanks Ketchum and everyone else who made it happen. I learned a lot!

    March 20, 2013

  • Lee Van G.

    Lot's of great information from Katherine and Mark. Following up on Mark’s great presentation, here’s a detailed video walkthrough from Pinterest…http://vimeo.com/61580880.

    March 20, 2013

  • Jennifer

    Great meetup! Thank you to both Katherine and Mark for giving such worthwhile presentations.

    March 20, 2013

  • Katherine Watier O.

    As a reminder, ping me if you're interested in the link building gig I mentioned tonight!

    March 19, 2013

  • Katherine Watier O.

    The energy tonight was awesome! Thank you for everyone who came out and asked such great questions!

    1 · March 19, 2013

  • rob

    Great program and quality event as always thanks so much

    March 19, 2013

  • Lynn S.

    This was my first time at this meetup. Excellent speakers with great insights. Thanks to Ketchum and meetup planners.

    1 · March 19, 2013

  • vilma

    Great meeting. Very informative. Worth my driving from Baltimore, next time I will take the metro though. Thank you to both speakers.

    1 · March 19, 2013

  • James Euless D.

    Wow I learned so much tonight. This was awesome. My head's still processing.

    March 19, 2013

  • Avelyn A.

    Thank you to everyone who came out tonight. And a big thank you to our speakers: Mark Alve, @markalves, and Katherine Watier Ong, @kwatier!

    Check out the Upcoming Meetups (located on the left hand rail of the page) to see what's coming. The Meetups will each be announced once the date approaches. As always, reach out to us if you want to speak! Thanks again for coming and we hope to see you again soon.

    Avelyn

    March 19, 2013

  • Sherri A.

    Can you start the meetup at 6:40 so those of us who take advantage of the free parking don't miss anything?

    March 19, 2013

    • Avelyn A.

      Sherri - We'll take some time for meet and greet at the beginning, so if you arrive at 6:40, you shouldn't miss anything.

      March 19, 2013

  • Avelyn A.

    For people driving to the Meetup, there is a late night garage on L St between 20th and 19th.

    There's also free parking on the street at 6:30pm.

    1 · March 19, 2013

  • Mark A.

    Join in on the conversation on Twitter. We're using hashtag #SEMdmv during the Meetup and you can follow @SEMdmv.

    March 19, 2013

  • Asha

    Looking forward to meet this group!

    March 19, 2013

  • JoAnn M.

    I had to leave for Pittsburgh to attend a funeral. Please give my seat to someone on the waiting list. Hope to see you next time. JoAnn Mangione

    March 19, 2013

  • A former member
    A former member

    Gabriel

    March 18, 2013

  • Avelyn A.

    Thank you to everyone who has already signed up to attend tomorrow's Meetup.

    If you didn't snag one of the first 85 spots, we encourage you to sign up on the waiting list, show up to the event,. and we'll be sure to make room for you!

    Feel free to reach out to the organizers if you have any questions.

    Avelyn

    March 18, 2013

  • Matthew P.

    Had something come up and won't be able to make it tomorrow.

    March 18, 2013

  • raviraj

    I am unable to come but still want to be a part of it. There is so many meetings, seminars in India although i wish to get some knowledge from strategies of international....

    March 15, 2013

  • Lee Van G.

    Looking forward to it.

    March 3, 2013

  • marc

    Sorry I can't get there on time, but will the presentation be on webcast?

    March 3, 2013

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Rafaël

We just grab a coffee and speak French. Some people have been coming every week for months... it creates a kind of warmth to the group.

Rafaël, started French Conversation Group

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