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Mobile Integration: Develop, Responsive, UX, Paid

This Meetup will focus on the integration of mobile into your online marketing strategy. Speakers will discuss mobile development, user experience, and mobile paid advertising.

RSVP "Yes" to stay up-to-date on the speakers and presentation topics as soon as they are announced.

In addition to the featured speakers, Ketchum will provide a quick 101 on why mobile is more important now than ever.

We look forward to seeing all of you on Tuesday, May 14th.

 

Speakers for this Meetup include:

Josh Herman

Josh Herman serves as VP of Partner and Product Strategy for Acxiom Corporation. His responsibilities include business development for multichannel marketing applications in mobile, TV, online media, email and print channels. He is privileged to work and consult with Acxiom’s largest partners and brand name clients engaged in the emerging digital media channels including Facebook, Comcast, Viacom, Hearst, Citi, Macy’s, Verizon, Fidelity, Harrah’s, at&t, and more.

Josh has been recognized as one of American Demographics magazine’s “25 most influential people on the demographic landscape in the past 25 years.”

His recent articles can be found in Mobile Marketer, April 2013; Digiday Brand & Digiday Mobile, April 2012; the December 12th edition of Mobile Marketer; February 8th 2011 edition of Mobile Commerce Daily; June 2010 issue of Target Marketing; March 2009, Mobile Marketer; June 2008, Chief Marketer; McGraw Hill’s Annual Editions series for Marketing in February, 2008; the MediaPost TV Online Board in October 2007;

Josh has been a speaker at many professional conferences including the DMA Mobile Forum, Spring 2012; Marketing Sherpa Email Summit, 2012; DMA, Fall 2011; Disney Analytic Summit, Summer 2011; Mobile Marketing Association, Spring 2011; pii2011, Spring 2011; ARF TV Forum, Spring 2011; Media Post Mobile Insiders Summit, Winter 2011; DMA Annual Conference, 2008, 2009, 2010; Disney Institute, Summer 2010, ad:tech, 2008, Rutberg Wireless Influencers, 2008 OMMA Behavioral Targeting, 2007 IRI Summit, 2007 Scarborough Market Research conference, and key-note speaker role at the 2006 Forrester Consumer Forum

Topic:

Josh will talk about how it is possible to connect the advertiser’s CRM database and Acxiom’s granular marketing data with Facebook, 4INFO, and the “Large In-app Network Who Shall Not be Named”. He will share a case study showing how different kinds of data contribute to a model that predicts mobile campaign and business metric performance.


Matt Watier

Matt Watier is the Senior UI/UX Designer at the American College of Cardiology in Washington DC. He is a multiple disciplinary User Experience Designer with keen desire to integrate the best of technology, online marketing, and SEO. He has a solid background of agency experience that includes lead roles on strategy, branding, design and development for products that range from online software, mobile apps, responsive websites and RIA for both web and desktop.

Topic:

As we all know, restaurant websites are notoriously bad, with flash sites and .pdf menus -  the sites are often dated and unusable - especially on a mobile device. Matt will highlight a case study of how he took a restaurant site and updated it from its 1999 roots to a modern mobile friendly website by using responsive design.

Eric Kronthal

Eric Kronthal from PeriscopeUPis an experienced online marketer proficient in building custom solutions to meet online advertising and marketing objectives. As one of the early employees at Advertising.com, Eric is credited with the launch of several industry leading online advertising solutions including Behavioral Targeting, Interactive Television advertising, and several self-service applications.

Topic:

How to use Google Analytics and other data sources to determine whether your target audience is online, a case study of bail bondsmen.

*Interested in speaking at this Meetup or future ones? Contact the Meetup hosts! We'd love to hear from you. Email the organizers.*

Join or login to comment.

  • Carolyn M.

    Great! Informative and practical examples that increased my understanding of mobile integration

    May 15, 2013

  • Lynn S.

    Great meetup! For some of the more technical stuff, I was barely hanging on by my fingernails, but forced me to broaden my knowledge once I got back to the office to dig a little deeper.

    1 · May 15, 2013

  • Jay G.

    great speakers and lineup

    May 15, 2013

  • Sheila

    I can't attend this time, but please keep me updated on future gatherings.

    May 9, 2013

  • Katherine Watier O.

    We can also offer beginning SEO workshops at these meetups before the formal meetup starts if there is enough interest...

    1 · April 10, 2013

    • vilma

      Katherine, anything happening regarding SEO workshops?

      May 8, 2013

    • Katherine Watier O.

      We will be providing learning resources on screen as people get settled, and anyone on my team can answer any SEO 101 type questions you might have.

      May 8, 2013

  • Katherine Watier O.

    Cardinal Path has great Adwords classes that come to DC frequently: http://training.cardinalpath.com/google-adwords-analytics/washington/

    For SEO, I would either recommend traveling to a Bruce Clay session in CA, or joining the Market Motive online classes. If you work at a non-profit, they offer scholarships to nonprofits...

    April 10, 2013

  • vilma

    I like the question, I would also be interested in taking a class on SEO and Adwords in the Baltimore area preferably, DC would be too far.

    April 10, 2013

  • Selma E.

    I am looking for SEO and Adwords courses around the DC and/or Baltimore area or any place close to Annapolis. Any suggestions?

    April 10, 2013

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