Get ready for a brain stretching session! If you've been following Google's recent updates, then you're aware that search engines are moving to understanding concepts and how they are related (vs. simple keyword matching). Join us to learn from folks who understand some of the infrastructure impacting that change and a lively discussion about where search is going! Expect to learn more about Schema, Freebase, Wikipedia and more!
CEO of 3 Round Stones.
Bernadette is a serial entrepreneur, co-founder & executive at three startups each involved in wrangling big data into smart data. She is an Open Web pioneer. Bernadette works with US Government agencies and private sector clients on data strategies for environmental transparency and improving human health through Open Data. Prior to being a start-up co-founder, Bernadette instigated several innovative, disruptive data integration projects for investment banks based in New York and Tokyo. She is an avid student of Aikido.
She will be speaking on the use of structured data on the Web to improve search and make content more discoverable and reusable. Here area of expertise is in using Linked Data and will explain how Google, FB, IBM, Oracle, many big retailers and governments around the world, especially in Europe are using Linked Data.
Kristen (Hering) Milhollin
Project Lead, GoodSpeaks.org
Kristen is passionate about nonprofit issues and the growing semantic web. She is a contributor to the SemanticWeb.com. She is looking forward to sharing her passion and knowledge about Freebase, Schema.org and other data sources that search engines are using to understand queries.
President of Beutler Ink
Bill is the president of a boutique PR agency whose services include Wikipedia engagement. He is an established member of the Wikipedia community and is passionate about helping Wikipedia enhance the accuracy and quality of its articles.
And for something completely different:
Senior Manager of Digital Marketing, National Federation of Independent Business (NFIB)
Mark helps organizations find their digital mojo and attract more customers. Catch him at @markalves and AllAboutMark.com. Through his work with NFIB.com and consulting, he's learned the challenges that small businesses and nonprofits face in the digital world -- and helped these groups realize the even greater online opportunities.
Mark will be presenting: Lessons from the Godfather of the #ashtag: Leveraging Twitter & Hot Topics to Go Viral