Crush the Competition by Watching the SERPs
Crush the Competition with SERP AnalyticsSome marketers can get great results by going with their gut. However, as search marketers, we’re pretty data driven. We don’t just take shots in the dark and hope for the best. We research and strategize and execute and then quantify our results. That’s why SEMpdx is extremely excited to bring you a speaker who will lay out a whole new way to use research and data to help us do what we do better.
For our November event, Rob Bucci from STAT Search Analytics will show us what we can learn about our competition and our own performance by taking a ‘big-data’ approach to SERP analysis. In “SERP Analytics: How to Crush the Competition by Watching the SERPs“, Rob will talk about segmenting search queries into granular sets, deriving useful signals from analyzing the SERPs for our keywords, and then leveraging that information to dominate our competition.
Tuesday, November 12th, 2013
5:00pm to 7:00pm
Ecotrust, Billy Frank Jr. Conference Center
721 NW 9th Avenue
Portland, OR 97209
To purchase tickets for the event, please click the following link: http://www.sempdx.org/sempdx-events/serp-analytics-november-2013/