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New Meetup: SEMpdx November Event: Paid Search for Google, Microsoft, Facebook & More

From: Todd M.
Sent on: Thursday, October 14, 2010 5:54 AM
Announcing a new Meetup for The Portland Search Engine Optimization Meetup Group!

What: SEMpdx November Event: Paid Search for Google, Microsoft, Facebook & More

When: Tuesday, November 9,[masked]:30 PM

Where: Hotel deLuxe
729 SW 15th Ave
Portland, OR 97205

The November meeting of SEMpdx is all about paid search, and we have three local search marketing professionals to speak.

The topics covered will be Google AdWords, Microsoft Ad Center, and the Facebook advertising platform, and we will have three speakers giving their presentations, followed by a Q&A session.


Hotel deLuxe
729 SW 15th Ave
Portland, OR 97205


Tuesday November 9th, 2010
4:30 to 6:30 pm.


Tom Hale
Tom Hale is founder/owner of Thomas Creek Concepts, an online marketing agency specializing in Google AdWords account management, consulting, and training.

His professional credentials include: Former Top Contributor to the Google AdWords Help Forum (pre-quota), Google AdWords Certified Partner, recognized Google AdWords Help Expert, and he is on the SEMpdx Advisory Board, as well as a Moderator and Rabble Rouser in the SEMpdx Forums

Heather Schwartz
Heather Schwartz from Anvil Media will be presenting about Microsoft Ad Center, which has now replaced Yahoo. Heather has been with Anvil for over 2 years focusing on paid search initiatives for clients. Heather has been published in industry publications such as PPC Insider in addition to contributing to PPC specific whitepapers at Anvil.

As Account Executive, Heather has been the lead on eCommerce accounts such as Lucy Activewear as well as non-profit accounts such as The Nature Conservancy and AFS USA and health care clients such as Providence Health & Services.

Recent client wins include Lucy Activewear?s increase PPC performance YOY, noting a 95% increase in conversion rate resulting in a 66% increase in revenue and 45% decrease in cost per conversion. Heather is also dedicated member of the Portland Advertising Federation (PAF) contributing on an Ambassadors Board for the organization and co-chair for PAF?s internship program, COLABORATORY.

Steve Burnett
Steve Burnett from Engine Works will speak about Facebook and other alternatives to traditional Pay Per Click marketing

To purchase tickets for the event, please click the following link:

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