This month we are headed back to more traditional internet marketing - Pay-Per-Click (PPC) Advertising.

Our speakers are Elliott Pittman and and Jon Parker. They manage $xxx,xxx worth of PPC every day. That's not a typo - that's the daily ad spend. They live and breathe PPC management and are the best you will find in Austin. Adam and I are lucky enough to work with them every day at All Web Leads, and we are excited to have them share their expertise with you all.

Thank you to everyone who responded to our request for feedback on this topic. Elliott and Jon have taken all of the feedback into account when preparing this talk. They will be able to take questions, so bring what you've got!

As usual, we will have a special menu available and full drink service so we can show love for D&B - without their support for the meetup, we wouldn't be able to keep it free!

• Account set up – Not a lot of time but do want to touch base on setting up an account for the newbies
  
• Paralysis by Analysis, Truly Understanding your PPC Stats
  
• Optimization Strategies for Big 3 and Beyond
  
• Content Vs Search – Google’s Version of the TV ad
  
• “Should I manage my PPC or hire an agency to do it?”
  
• My favorite 2nd, 3rd -7th tier search engines
  
• The Future of PPC
  

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About Elliott
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Elliott is a rare breed in that he has marketing experience on both the agency side and the client side. He currently generates 12-15,000 leads per day through PPC, Media Buying, and Affiliate Marketing for AWL, which was recently named the second fastest growing company in Austin by the Austin Business Journal. Historically, he comes from what used to be referred to as “mainstream advertising,” doing TV, Print, and Radio for companies such as Starbucks and the Make-A-Wish Foundation. He saw the writing on the wall about 10 years ago that online advertising was the future and wanted to become part of it.
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About Jon
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- Over six years experience managing pay per click accounts
- Consulting, agency and in-house settings - large & small clients
- Currently Senior PPC Marketing Manager for All Web Leads
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As always, email me with questions, comments, ideas, and speaker/topic suggestions! :)

Best,

Laura and Adam
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