If you like to geek out to marketing ideas and concepts as much as we do, and you haven't discovered Roger Dooley's work yet, you are in for a BIG treat at the next meetup!
As marketers, we measure and test and tweak - week after week after week, but have you ever wondered WHY a certain image or headline or price works better than another? Especially when it's not the logical or obvious choice? Or WHY a certain fonts gets a better response? We are good at testing A versus B, but you take it to a new level when you know how and why to pick version A and how and why to pick version B.
95% of our decisions are made subconsciously, and you can use this knowledge to super-charge your web marketing. Dooley will present a webmaster's dozen of techniques, some from his new book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, that will enable you to make your sites more engaging and improve conversion. As a marketer, you need to stop throwing facts and figures at your customers and sell directly to their brains!
Roger never disappoints - you won't want to miss this. You never knew marketing could be SO fascinating!
About Roger Dooley
Roger Dooley is a speaker, author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and publisher of the popular blog Neuromarketing. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website (now part of Hobsons, a DMGT unit). On Twitter, he can be reached at @rogerdooley.