Big Data: What Marketers Need to Know w/ Bryan and Jeffrey Eisenberg [NEW VENUE]

We're baaaaaaack! Join us as we re-launch the Austin web marketing meetup at a new, fabulous location!

But, before we talk new venue (scroll down to see details on where we are meeting!), we are SO thrilled to have Bryan and Jeffrey Eisenberg coming to talk about Big Data on Wednesday, 8/1:

Big Data: What Marketers Need to Know w/ Bryan and Jeffrey Eisenberg

The old direct marketing mantra of “the money is in the list” should be modified today to say “the money is in the data.” Companies like Google, Facebook and Amazon have been leveraging massive amounts of data to dominate their respective industries. For example, Amazon uses big data to improve what products to highlight, how to deliver products at a better price than most of its competitors, how to ship more effectively, and how to merchandize more persuasively.

Big data has the potential to impact every aspect of your business. In this session, we’ll explore:

  • how you can leverage big data
  • what tools are available
  • how to act on big data insights in real time

We’ll cover everything marketers need to know about big data but might have been afraid to ask.


About Bryan and Jeffrey Eisenberg

Brothers Bryan & Jeffrey Eisenberg are recognized authorities and pioneers in online marketing, improving user experiences to improve online conversion rates, Persuasion Architecture, and persona marketing. For over 15 years they have have helped small, medium & large B2B & B2C companies like Dell, HP, Intel, Overstock, NBC Universal, & hundreds of others to craft accountable digital marketing strategies emphasizing the optimization of customer experiences in order to convert more, leads, subscriptions, and sales. Currently they consult, train and mentor select clients.

Bryan & Jeffrey co-wrote "Call To Action" & "Waiting For Your Cat to Bark?" both Wall Street Journal and New York Times bestsellers as well as "Always Be Testing" and "Persuasive Online Copywriting". Bryan & Jeffrey have been featured experts by The Wall Street Journal and the The New York Times and been quoted in Business 2.0, Advertising Age, CNN, Forrester Research, Chicago Business Tribune, Inc Magazine, Target Marketing, DM News, MarketingSherpa, & Internet Retailer for their thought leadership in the critical area of internet marketing and improving online conversion rates.

Bryan & Jeffrey are sought after marketing speakers. They have presented keynote and featured sessions for corporate events and conferences such as Search Engine Strategies,, Direct Marketing Association,'s Dreamforce Conference, SEM Konferansen Norway and the Canadian Marketing Association. Bryan Eisenberg is the co-founder and Chairman Emeritus of the Web Analytics Association and is on the board of trustees of the Direct Marketing Education Foundation. Bryan& Jeffrey serve as advisory board members of organizations like Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, Runa, Monetate iPerceptions,, etc.)

Bryan & Jeffrey Eisenberg blog at and Twitter @TheGrok & @JeffreyGroks

About the New Venue! Capital Factory @ the Omni

Austin entrepreneur, Joshua Baer, has just launched a brand new start-up incubator space on the 16th floor of the Omni Hotel. Capital Factory now offices there, along with budding new Austin start-ups. CNN did a great piece on it recently:

Joshua has graciously offered to host us here in their meeting and class space high atop the Omni, and we are really thrilled to join in on this great community. We look forward to seeing lots of new faces in the upcoming events at the Omni!


As always, please contact me with questions - laura at alter dot org. See you soon!


Laura and Adam

Join or login to comment.

  • Pat S.

    Has been interesting following the work of the Eisenberg brothers over the inspiring presentation on profitable applications of big data in the marketing space.

    August 2, 2012

  • Dustin H.

    Great material and presentation. Ran a little long, so I had to leave early, even though I was planning on networking more. Great job overall

    August 2, 2012

  • Roger D.

    Bryan and Jeffrey provided great insights into the rapidly emerging field of Big Data, including practical ways to get going immediately.

    August 2, 2012

  • A former member
    A former member

    Very interesting discussion with lots of insights on things that I've been suspecting for some time. Thanks, Bryan and Jeffrey!

    August 2, 2012

  • A former member
    A former member

    Good topic to be aware of. Not much concrete for small internet businesses. Will be interested to see the refined version Bryan spoke about posting in a month or so. Not much of a networking opportunity as most people bailed out right after the talk ended. Maybe this needs to break up into parts based on size and maturity of the business.

    August 2, 2012

  • Scott T.

    I liked it. I really didn't know what big data was and this was a good introduction.

    August 2, 2012

  • Mary B.

    Forward thinking presenters. Useful information about the nearly here advances in online advertising.

    August 2, 2012

  • Richard

    Great info...always learn a ton from the Eisenberg's! Sound quality in that space leaves a lot to be desired.

    August 2, 2012

  • Kat M.

    Would have liked to see more on social media in addition to the online advertising

    August 2, 2012

  • Michelle R.

    I was disapointed that it was very focused on big data plug-and-play. There is a large world out there using analytics to make use of this data and I was expecting thought leadership in this area. All of the companies they talked about found an opportunity, created a model and sold it. This process is done by companies all of the time and not sold. I would have loved to hear about how other companies do this.

    August 2, 2012

  • Eric W.

    I've never been to a bad SEO meetup. This meetup was great. The speakers were awesome. The material was quite literally scary good.

    August 2, 2012

  • Jeffrey F.

    Is there a presentation...and if so, when does it start?

    August 1, 2012

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