We're baaaaaaack! Join us as we re-launch the Austin web marketing meetup at a new, fabulous location!
But, before we talk new venue (scroll down to see details on where we are meeting!), we are SO thrilled to have Bryan and Jeffrey Eisenberg coming to talk about Big Data on Wednesday, 8/1:
Big Data: What Marketers Need to Know w/ Bryan and Jeffrey Eisenberg
The old direct marketing mantra of “the money is in the list” should be modified today to say “the money is in the data.” Companies like Google, Facebook and Amazon have been leveraging massive amounts of data to dominate their respective industries. For example, Amazon uses big data to improve what products to highlight, how to deliver products at a better price than most of its competitors, how to ship more effectively, and how to merchandize more persuasively.
Big data has the potential to impact every aspect of your business. In this session, we’ll explore:
- how you can leverage big data
- what tools are available
- how to act on big data insights in real time
We’ll cover everything marketers need to know about big data but might have been afraid to ask.
About Bryan and Jeffrey Eisenberg
Brothers Bryan & Jeffrey Eisenberg are recognized authorities and pioneers in online marketing, improving user experiences to improve online conversion rates, Persuasion Architecture, and persona marketing. For over 15 years they have have helped small, medium & large B2B & B2C companies like Dell, HP, Intel, Overstock, NBC Universal, ICE.com & hundreds of others to craft accountable digital marketing strategies emphasizing the optimization of customer experiences in order to convert more, leads, subscriptions, and sales. Currently they consult, train and mentor select clients.
Bryan & Jeffrey co-wrote "Call To Action" & "Waiting For Your Cat to Bark?" both Wall Street Journal and New York Times bestsellers as well as "Always Be Testing" and "Persuasive Online Copywriting". Bryan & Jeffrey have been featured experts by The Wall Street Journal and the The New York Times and been quoted in Business 2.0, Advertising Age, CNN, Forrester Research, Chicago Business Tribune, Inc Magazine, Target Marketing, DM News, MarketingSherpa, & Internet Retailer for their thought leadership in the critical area of internet marketing and improving online conversion rates.
Bryan & Jeffrey are sought after marketing speakers. They have presented keynote and featured sessions for corporate events and conferences such as Search Engine Strategies, Shop.org, Direct Marketing Association,Salesforce.com's Dreamforce Conference, SEM Konferansen Norway and the Canadian Marketing Association. Bryan Eisenberg is the co-founder and Chairman Emeritus of the Web Analytics Association and is on the board of trustees of the Direct Marketing Education Foundation. Bryan& Jeffrey serve as advisory board members of organizations like Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, Runa, Monetate iPerceptions, UserTesting.com, etc.)
Bryan & Jeffrey Eisenberg blog at http://www.bryaneisenberg.com and Twitter @TheGrok & @JeffreyGroks
About the New Venue! Capital Factory @ the Omni
Austin entrepreneur, Joshua Baer, has just launched a brand new start-up incubator space on the 16th floor of the Omni Hotel. Capital Factory now offices there, along with budding new Austin start-ups. CNN did a great piece on it recently: http://www.cnn.com/2012/07/05/tech/innovation/austin-tech-incubator/
Joshua has graciously offered to host us here in their meeting and class space high atop the Omni, and we are really thrilled to join in on this great community. We look forward to seeing lots of new faces in the upcoming events at the Omni!
As always, please contact me with questions - laura at alter dot org. See you soon!
Laura and Adam