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Inbound Marketing 101 by Dwight Miller

Hey Everyone,

I'm excited to announce the SEO Grail Meetup for May. 

This month, Meetup Co-Organizer Dwight Miller will be delivering a presentation on inbound marketing which should benefit every attendee. As consumers continue to contend with increasing levels of noise, marketers of all types have looked toward inbound as a more sustainable approach to reach their target market. 

In his Inbound Marketing 101 presentation, Dwight will teach us:

• What is Inbound Marketing?

• Benefits of Inbound Marketing

• Where Does SEO Fit Into Inbound Marketing?

• Differences

• Inbound vs Outbound

• Inbound vs. Content Marketing

• Basic Stepts in Creating an Inbound Campaign

• Create

• Optimize

• Promote

• Convert & Analyze

• What is Hubspot ?

• How Is It different the other tools ?

For those of you unfamiliar with Dwight, he’s a certified inbound marketer with extensive experience in both online and offline channels. Moreover, Dwight works with an array of clients in fields like luxury travel, financial services, software and IT so he’s sure to have insights that everyone can apply to their business. 

Thanks and I look forward to seeing you on Wednesday.


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