May 15, 2008 · 7:00 PM
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MAY'08 Meet-Up AGENDA:
- Keyword Analysis: Starting point of an effective SEO campaign is accurate keyword analysis based on personas of the target audience. Under pressure from Google and Yahoo, MSN has developed a good keyword analysis tool (adCenter). Anyone who runs a campaign on MSN (Min. $5) can leverage on it. Wil Reynolds (Seer Interactive) will demonstrate how to use adCenter with Excel-07 for effective keyword analysis.
- Social Media and its Impact on SEO: About a year back Google started what is called universal or blended search. It basically is the practice of blending search result listings from news, video, images, and specialized, vertical search engines. How has it affected search optimization (SEO) practices, particularly for larger brands? Has the blending of results changed how we compete for rankings?
** Based on discussion with regular members a voluntary contribution (Range: $3 to $5) would be appreciable. This is to fund monthly speaker series and other minor SEO-Grail admin exp.