Generating traffic with paid and earned media
Bart Myers will interview Murray Newlands about Generating traffic with paid and earned media
We will look at businesses can use paid and earned media on both their own properties as well as working with third party properties to generate traffic.
Murray Newlands(@MurrayNewlands) is CEO and Founder of theMail.com. He is also a contributor to Search Engine Journal, Adrants and a number of other industry publicaionions. In 2011 John Wiley and Sons published his book Online Marketing: A Users Manual with foreword by Chris Brogan. He is an advisor to VigLink and a number of other bay area startups.
Bart Myers(@bartolah) co-founded SideReel and is now the VP of Consumer Web Sites for Rovi Corporation. Bart is also one of the coordinators of SFADPUB.
Topics we'll endeavor to cover
What is paid and earned media? How do they work together?
What are some ideal ways for companies to use paid media/generate earned media?
What factors should a company consider when developing a paid/earned media marketing strategy?
How to create a campaign that will work with publishers to generate paid and earned media.
How to pitch media.
How to get the most value out of earned media.
Things to consider when looking at sponsored content.
SFAdPub is a monthly meetup for ad publishers & web startups looking to learn from each other and share advice. Each month we'll focus on a different topic, such as ad placement optimizations, mobile advertising, affilate networks, alternate ad networks, google analytics, etc.
Come to network, ask questions, listen to guest speakers, learn about SEO, driving traffic to your site and other great info or just come for the free beer and pizza.