October SF AdPub: Big Pub vs. Small Pub

Sometimes the best way to learn about making revenue from online publishing is to hear it from the people who do it every single day. Of course, not all publishers are the same and depending on traffic, content and other factors each one will run their business differently. But until you fully understand how a publisher pays the bills you don't really know how a business can be created and sustained through online advertising.

This month we're going to show you how two very different publishers that create real value in two very different ways. You'll learn about how their sites got started, how their content gets generated and the ways that they're monetizing through advertising. One's a big publisher and one's a small publisher and they each have figured out how to turn their pageviews into CPMs and paychecks.

The publishers you're going to hear from are:

FunCheapSF.com (http://funcheapsf.com) - Johnny FunCheap Hayes

If you live in San Francisco and you haven't heard about SF Funcheap then you're missing out. With over a million pageviews per month it's the number one way to find out what's the best and cheapest things to do in the Bay Area. Johnny is going to explain how his site has gone from a side gig to his main squeeze and how he makes the most out of his very unique audience.

SideReel.com (http://sidereel.com) - Bart Myers

In less than five years Bart Myers helped turn a site that helped the world find where to watch TV show online into one of the top destinations to get your TV fix. By 2011 SideReel.com had grown into a company of 25 people, reached 10 million people and was later acquired by Rovi. In his presentation Bart's going to break down how he monetizes his audience of TV lovers and how the demand for video advertising has taken SideReel.com to the next level.

Even if you've heard their stories before, Johnny and Bart always have new thing so share about how they're making sure to get their own piece of the online advertising pie. They're both willing to be very honest and open about talking about how they're generating revenue, what they like/what they don't and how to make the most out of any online publishing opportunity. Come with questions and we'll be sure to bring the beer. :)

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Location: SET, 58 Maiden Lane, 5th Floor, SF

• A block from Montgomery St. BART, bus stop at 3rd Market.

• Parking: We're right by union square so if you can find parking on the street that's ideal, or your typical expensive garages.

-------- HOW TO GET IN THE BUILDING -------

Enter on the Maiden Lane side of the building and come up to the 5th floor. If the outside door is locked you can use #2718 or 2718# on the access panel to the right of the door.

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