Nov 14, 2012 · 7:00 PM
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The November SFAdPub will feature Tom Schmidt, VP of Product at Brightroll. Brightroll is the worlds largest provider of digital video advertising solutions. Tom will discuss Brightroll's advertising solutions and the overall trends in the online video and mobile industry.
Tom Schmidt is vice president of product at BrightRoll. He leads the product team and is responsible for defining the company’s product strategy and roadmap and driving new feature development.
Most recently Tom managed inventory forecasting, targeting, optimization, reporting, and finance features at Adify. Prior to that position, Tom worked at JumpTap, where he managed advertising products, reporting and analytics products, and the WAP consumer search platform. Before JumpTap, Tom was co-founder and vice president of marketing for Rakket Inc., a social networking software company. Tom also has previous marketing experience with T-Mobile USA and spent four years with A.T. Kearney, a leading management consulting firm, where he led strategy and operations projects for Fortune 100 clients.
Tom has a BS in Electrical Engineering from MIT and an MBA from MIT Sloan.
BrightRoll is the world’s leading provider of digital video advertising solutions. The company has access to billions of monthly digital video impressions across the globe through its network and exchange (BRX). The company enables advertisers to execute smart digital video advertisers across the web and mobile landscape. Proprietary buying technology, combined with full site disclosure and flexible targeting provides BrightRoll network and exchange customers with the reach, frequency and scalability needed to achieve campaign goals. The company provides publishers with access to the industry’s largest video marketplace to maximize monetization of their inventory. BrightRoll is a privately held, venture-backed company headquartered in San Francisco, California. For more information visit brightroll.com