Let's Learn How to Stop Integrating Your CRM and Start Integrating Your People!

In this session, Cheryl Contee, CEO of Fission Strategy and Co-Founder of Attentive.ly, will talk about the right approach for your next customer relationship management (CRM) integration project.


• 6:30 PM: Doors open - time for networking and snacks

• 7:00-8:00PM: Cheryl presents and during/after we have a Q&A

• 8:00-8:30PM: more networking, more snacking, clean up and go home.

Today, CRM Integration offers opportunities to take your organization’s mission to the next level. Yet too many non-profits are focused on technology as a panacea.

Thousands or even hundreds of thousands of dollars are wasted each year on CRM custom development that misses the mark: the technology doesn’t work or people don’t actually use the technology.

At Fission, they believe that your CRM should reflect your people — both the people inside your organization and the people you need to reach. CRMs are not just about technology; they are about people who need the best tools and training available to do work that will change a community, a nation and a world. Let's talk through strategies, tools and techniques to make sure your investment will pay results.

You can find Cheryl on Twitter here: http://twitter.com/@ch3ryl

Thanks to General Assembly for letting us use their space for this event!

Join or login to comment.

  • Regina W.

    Here is a link to the event recap on Storify: https://storify.com/SFTech4Good/seven-sexy-secrets-of-successful-campaigns You can find a link to Cheryl's presentation there!

    1 · May 17, 2014

    • NetSquared

      Sooo good! I've shared it on the NetSquared blog!

      1 · May 18, 2014

    • Regina W.

      Thanks! :)

      May 19, 2014

  • edward

    I am sorry I can't go. I would ask her about her experience with groups trying to 'bridge the digital divide', mixing standard and new media techniques.

    May 13, 2014

    • edward

      I looked at the slides and notes. Thank you.

      1 · May 18, 2014

    • Regina W.

      Great. Hope they were helpful Edward!

      May 19, 2014

  • Regina W.

    Here is my intro slide deck with TechSoup, NTEN, General Assembly, and Rolling Out Cafe links: https://docs.google.com/presentation/d/1A77SFR3P1TgynhV6Cq9qA7fQySHevf-kXZLXYi8yS54/edit?usp=sharing I'll follow with Cheryl's presentation in a Storify ASAP. :) For those who came, thank you, and for those that didn't who were on the list, please remember to switch up your RSVP if you can't make it. :)

    3 · May 13, 2014

    • NetSquared

      Great slides! I'll be working with Lewis from TechSoup to adapt from your work to make slide templates for the rest of the Net2 community! - Eli

      May 15, 2014

    • Regina W.

      Great! :)

      May 15, 2014

  • Eun

    I'm sorry for the last minute changes of plans.

    May 13, 2014

    • Regina W.

      No worries, Eun. It happens. Thanks for checking in here. :)

      May 13, 2014

  • george k.

    It would be interestnig to see Cheryl's vision of the integration of CRMs into a holistic marketing and outreach campaign

    1 · April 28, 2014

    • Regina W.

      I'll pass on your comment, George. :)

      April 28, 2014

  • NetSquared

    How to give this event twitter love:






    Please add any other twitter handles and hashtags for this event that I've missed!

    March 25, 2014

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