In this session, Cheryl Contee, CEO of Fission Strategy and Co-Founder of Attentive.ly, will talk about the right approach for your next customer relationship management (CRM) integration project.
• 6:30 PM: Doors open - time for networking and snacks
• 7:00-8:00PM: Cheryl presents and during/after we have a Q&A
• 8:00-8:30PM: more networking, more snacking, clean up and go home.
Today, CRM Integration offers opportunities to take your organization’s mission to the next level. Yet too many non-profits are focused on technology as a panacea.
Thousands or even hundreds of thousands of dollars are wasted each year on CRM custom development that misses the mark: the technology doesn’t work or people don’t actually use the technology.
At Fission, they believe that your CRM should reflect your people — both the people inside your organization and the people you need to reach. CRMs are not just about technology; they are about people who need the best tools and training available to do work that will change a community, a nation and a world. Let's talk through strategies, tools and techniques to make sure your investment will pay results.
You can find Cheryl on Twitter here: http://twitter.com/@ch3ryl
Thanks to General Assembly for letting us use their space for this event!