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SF New Tech Message Board SF New Tech Discussion › Can big data products succeed with an advertising business model?

Can big data products succeed with an advertising business model?

Nancy
user 9064147
San Francisco, CA
Post #: 7
Many of the new big data analytic tools are offered with subscription-based pricing model. CoffeeTable is a company that helps retailers digitalize their catalogs for couch commerce and uses its data as a key differentiator. Last year the company changed its business model to be based on page views/open which is working very well for the company. Is it time to rethink your business model? Have you thought about business models that your competitors have not?

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