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Analytics in Business


SIPA members and students attend for free. 

We have an amazing lineup of speakers for the next SIPA event! Please join us to learn from executives at Visa, LinkedIn, and cutting edge startups that leverage Big Data analytics to bring business ROI and how to get into the industry. 

Analytics has always been an integral part of business. The topic has evolved from simple measurement to complex algorithmic analysis leveraging Big Data to uncover insights, predict customer behavior, and drive business ROI. In this session, learn from leading companies about how they use analytics in a variety of use cases, for example: 

* Consumer Marketing

* Operations

* Product Innovation

Each panelist will present an in-depth use case of analytics in their area of expertise. 


Nitin Singhal, Sr. Director of Data Analytics Product Management, Visa. Nitin has a proven track record in Global Payments, Credit Cards, eCommerce, online & mobile wallets, data warehousing strategy, and Big Data. 

Simon Zhang, Business Analytics Senior Director at LinkedIn. Simon and his team make Monetization, Sales, Marketing, Operations, Customer Service, Trust and Safety, and Engineering teams operate more effectively and make better decisions.Previously, Mr. Zhang was with eBay and PETCO. 

Vinayak Sathe, Entrepreneur. Vinayak previously led teams and worked with Visa, Capital One, J.P. Morgan, and WellPoint. 

Nader Fathi, CEO of Kiana Analytics. Kiana analytics transforms store visitors to customers by extending presence analytics to provide predictive and behavioral analysis. Previously, Nader was with IntraStage, USC Stevens Institute for Innovation and Plug and Play Tech Center.

Members & Students: Free

Non-Members: $20

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  • Dr. Yudhi Ahuja, P.

    Hi Everyone!!!!!!!!!!!!!!!!!

    I was wondering about Business Analytics which is talked about all over globally. How is that it is becoming so popular suddenly while it has been used for years together!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    April 21, 2014

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