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business: typography - you're just my type! (introduction)

what we are doing

A very informal introduction to typography, including what typography is and the basic principles of 'good' vs 'bad' typographical practice.

what you'll learn

We will quickly cover:

  • the anatomy of a typeface
  • serif vs. san serif
  • where today’s terminology comes from and what it means
  • the history of some popular typefaces
  • tips and tricks about how to achieve 'good' typography
  • what to watch for to avoid 'bad' typography

type of lesson

introduction - Please note: This class really is for absolute beginners, if you have studied typography formally before then what we will be covering will be too basic!

what to bring

Just enthusiasm!

your teacher will be

Philippa Dawe

Philippa is the Creative Director of Alexander Rose, a design and branding agency. During her (almost!) 20 year career she has worked in NZ, Australia, the UK and USA. Working across all mediums of design, brands she has created work for include Pimm's, Smirnoff, Renault, Caffe L'affare and Air New Zealand.

cost 10 (+GST)

how to book and pay

RSVP and pay using this paypal link or

deposit $11.15 into Chalkle's Kiwibank account:
Details to include: [masked] - Your name - typography

our cancelation policy

If you RSVP for a class and fail to show up, you will get a "no show". Three no shows means you will be removed from chalkle. You may request to rejoin after six months.

If you cancel your RSVP:

- more than seven days = refund minus 10% admin fee.
- less than 7 days = no refund
- after 7pm night before = no refund and a no show will be recorded.

about chalkle

Chalkle connects people interested in teaching and learning from each other face-to-face -- in a fun, social environment!

Choose from many affordable classes (from intros to master classes) in agriculture, art and craft, business, construction, digital media, food, languages, music and performance, science, technology and zombie survival... and many of the classes are free!

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  • Penny B.

    Interesting & helpful. Great to learn of a few tips to follow up & traps to avoid!

    February 1, 2013

  • Lynne M.

    Fun, informative and much appreciated! Thank you!

    February 1, 2013

  • Martina

    Sorry Philippa, didn't realise this was a midday event so won't be able to make it :(

    January 29, 2013

  • A former member
    A former member

    Very keen if you do one of these apres work :)

    January 25, 2013

    • Philippa

      Hi Kerry - will schedule another one after work soon!

      January 25, 2013

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