what we are doing
This is the first of two classes being run about practising good Media Relations, beginning with a classes about the ins and outs of writing a media release. Media releases remain one of the standard methods for publicising an event or calling attention to an issue. A well-written, well-distributed and well-timed media release is not difficult or expensive to produce, yet can be effective and useful for putting your message out to a wider audience. The second workshop (Feb 28) will look at how to follow up your media release, and delve into other methods of getting media attention.
what you will learn
- Why you might write a media release
- How to follow a basic format
- What your headline and first sentence should have
- What the rest of your media release needs
- Options for distributing a press release with reference to Community Scoop
- Other tips and tricks summarised in a handout
- A simulation of a media release created with the group
type of class introduction, tips & tricks, practice
skill required 1 - beginners, 2, 3, 4, 5
your chalklers will be
Brittany Packer is a young activist who has volunteered and worked in the non-profit sector for over 10 years. Her first media experience was for an environmental project in Nelson when she was 13 years old. Since then, she has been a Media Spokesperson and Media Liaison for a number of groups and projects, including the New Zealand Youth Delegation and the Power Shift NZ- Pacific youth climate summit held in Auckland in December 2012. She believes that effective communications should be utilised to support good work in the community.
Stephen Olsen first trained as a journalist in 1982 but has mostly worked in communications roles in the public sector, at public relations companies and for several non-government organisations including Community Housing Aotearoa and the NZ Union of Students’ Associations. He has been working with Scoop Independent News to develop Community Scoop as an additional space for aggregating media releases from the community and voluntary sector.
what to bring
- Pen and paper and, if you have one, a laptop
- If you have a specific cause for writing a media release please bring that along, supported by any relevant information/facts/photos
cost: 20.70 (incl. GST)
how to book and pay:
RSVP and pay using this paypal link or
deposit 20.70 into Chalkle's Kiwibank account:
Details to include:[masked] - Your name
our cancelation policy:
If you RSVP for a class and fail to show up, you will get a "no show". Three no shows means you will be removed from chalkle. You may request to rejoin after six months.
We expect pre payment for all classes.
If you cancel your RSVP:
- less than 3 days before = no refund
- after 7pm night before = no refund and a no show will be recorded.
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