addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwchatcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-checkcircle-with-crosscircle-with-pluscrosseditemptyheartfacebookfolderfullheartglobegmailgoogleimagesinstagramlinklocation-pinmagnifying-glassmailminusmoremuplabelShape 3 + Rectangle 1outlookpersonplusprice-ribbonImported LayersImported LayersImported Layersshieldstartickettrashtriangle-downtriangle-uptwitteruseryahoo

life skills: media relations 101 - press releases

what we are doing

This is the first of two classes being run about practising good Media Relations, beginning with a classes about the ins and outs of writing a media release. Media releases remain one of the standard methods for publicising an event or calling attention to an issue. A well-written, well-distributed and well-timed media release is not difficult or expensive to produce, yet can be effective and useful for putting your message out to a wider audience. The second workshop (Feb 28) will look at how to follow up your media release, and delve into other methods of getting media attention.

what you will learn

  • Why you might write a media release
  • How to follow a basic format
  • What your headline and first sentence should have
  • What the rest of your media release needs
  • Options for distributing a press release with reference to Community Scoop
  • Other tips and tricks summarised in a handout
  • A simulation of a media release created with the group

type of class introduction, tips & tricks, practice

skill required 1 - beginners, 2, 3, 4, 5

your chalklers will be

Brittany Packer is a young activist who has volunteered and worked in the non-profit sector for over 10 years. Her first media experience was for an environmental project in Nelson when she was 13 years old. Since then, she has been a Media Spokesperson and Media Liaison for a number of groups and projects, including the New Zealand Youth Delegation and the Power Shift NZ- Pacific youth climate summit held in Auckland in December 2012. She believes that effective communications should be utilised to support good work in the community.

Stephen Olsen first trained as a journalist in 1982 but has mostly worked in communications roles in the public sector, at public relations companies and for several non-government organisations including Community Housing Aotearoa and the NZ Union of Students’ Associations. He has been working with Scoop Independent News to develop Community Scoop as an additional space for aggregating media releases from the community and voluntary sector.

what to bring

- Pen and paper and, if you have one, a laptop
- If you have a specific cause for writing a media release please bring that along, supported by any relevant information/facts/photos

cost: 20.70 (incl. GST)

how to book and pay:
RSVP and pay using this paypal link or

deposit 20.70 into Chalkle's Kiwibank account:
#[masked]
Details to include:[masked] - Your name

our cancelation policy:

If you RSVP for a class and fail to show up, you will get a "no show". Three no shows means you will be removed from chalkle. You may request to rejoin after six months.

We expect pre payment for all classes.

If you cancel your RSVP:

- less than 3 days before = no refund
- after 7pm night before = no refund and a no show will be recorded.

about chalkle°:
chalkle° connects people interested in teaching and learning from each other face-to-face -- in a fun, social environment!

Choose from many affordable lessons up for grabs (from intros to master classes) in agriculture, art and craft, business, construction, digital media, food, languages, music and performance, science, technology and zombie survival... and many of the classes are free!

Join or login to comment.

  • Charmaine M.

    Sorry thought I had already paid for this, have just done transfer, can you move me from the wait list to attending? thanks!

    February 21, 2013

  • Philippa

    Hi, I've just paid, so can I please be moved from the wait list to 'attending' - thanks

    February 21, 2013

  • chalkle

    If you are on the waitlist and intends to attend the class, please let us know when you have made payment or wants to pay by cash on the day. You can post here or email us at [masked]

    February 20, 2013

People in this
Meetup are also in:

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy