February 27, 2013 · 9:00 AM
This location is shown only to members
Using Facebook to Get Business Extensive 3-Hour Workshop
As of November 1, 2012, Facebook is the #1 destination on the internet (Twitter #2, Google #3 and YouTube #4) and if you watch how the big guys are advertising in print and on TV, you'll see that they direct you to their facebook page, and not their website. Why? Interaction!
This is the first time in our existence when businesses are able to openly communicate with their clients and make friends doing it. Think of it as open source customer service and there is definitely a right way and a wrong way to handle it. It can at times be challenge figuring out the how's, when's, what's, etc. but one thing that you can bet on is that if you're not in the game, your competition is.
In this EXTENSIVE 3- Hour Workshop you will learn EVERYTHING you need to learn to as a small business owner to make sense of Facebook and understand how to compete with the big guys, how to get more people seeing your posts and most importantly, the best way to engage.
Using Facebook to Get Business
This class will cover the basics and advanced how-tos in order to engage those on your page and turn them into clients as follows:
• How to set up a business page
• Choosing the right profile photo and cover photo
• Setting all of your pages to point properly to your business page and website
• Post planning
• Navigating the timeline
• Finding content
• Determining appropriate content
• Maximizing results in minimal time
• Mixing business with pleasure on social media
• How to attract facebook customers
• Facebook apps: what's good and what's not so good
• Insuring that your posts aren't considered spam
• Advanced posting options
• Post content and analytics
• The how-tos of facebook ads
• User engagement
• How to increase your EdgeRank
About Your Instructor
Tobi is the president of Everything Made Special Events & Marketing, a full-service event and marketing firm that works with clients to grow their business and brand through printed literature, internet presence, social media presence, branding, promotional product sourcing, and comprehensive marketing campaigns. On the event side, she's run events from 2 - 2,000 people and also functions as the National Sales Director for Your Brand Aide, a woman owned promotional advertising company. She is a graduate of Rutgers University with a degree in psychology and was in nonprofit management for 19 years with Resources for Seniors, The Leukemia & Lymphoma Society, American Diabetes Association and The Muscular Dystrophy Association in roles from Community Development to Executive Director. She serves on the Board of Directors at the following organizations: Raleigh Little Theatre, Health Affairs Round Table (HART), Women's Business Owners Network of Cary (WBON), Women's Power Networking/Coffee and Contacts and serves on the leadership team for The North Hills Networking Group and also Raleigh Entrepreneurs and Raleigh Small Business Networking Events. Originally from NJ, Tobi moved to the Triangle in 1999 and lives in Wake Forest.
This is a 3-hour hands-on, information packed workshop!
Workshop Fee: $39.00
Location: The Meeting Place
350 Raleigh Street
Holly Springs, NC 27540