We believe that organizations must see social media communications as an integrated part of all major business functions. Jumping into this space without laying the groundwork is like giving your kid the keys to your car without a driving lesson or a curfew, and then wondering why things went bad.

This monthly social media lunch is focused on helping senior executives and team leaders tackle the challenge of socializing their company, and maximizing return on effort in your social media communications and marketing efforts.

Lunch topics will include:

- How to get your organization social media ready
- Social Media applications to investor relations
- Brand management and business intelligence on the social web
- Business to business applications to social media and social networks
- Social media as a human resource management tool
- Developing a social media policy and guidelines

Format:

20 minute guest speaker
10 minutes Q&A
30 minute lunch and round table discussions

Your Hosts:

Shane Gibson is the author of Sociable! How Social Media is Turning Sales and Marketing Up Side Down and Guerrilla Social Media Marketing. Shane consults and speaks on social media for major corporations and professional organizations such as Ford, CMA, the US Department of Commerce and the Apple Specialists Marketing Cooperative.

Aj Caridi, founder of Kasunding an innovative social fund raising application. He also sits on the board of the Make a Wish Foundation and has extensive experience in fund raising for private and public companies.

Note: This is a lunch focused on best practices and business strategy. There is not pitch and guests are expected to also leave their pitch, brochures and sales speak at the door. This lunch is about improving your bottom-line and socializing your company or organization.

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