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Forge - Crowdsolving - Product Positioning for Canvas Host with Rob Bart

  • Sep 9, 2014 · 6:00 PM
  • Forge Portland

Crowd Sourcing a Solution to Social Issue event September 9th at 6pm at Forge Portland.

Every two weeks Forge of Portland will select a client who is working to employ social entrepreneurship to solve a problem either locally or beyond. This week we will be developing a positioning statement for Canvas Host. If you have never heard of a positioning statement this event is a must attend for anyone launching a business!

Participants split themselves into small groups and then a staff member from Forge guides the group through a series of questions to crowd source a series of ideas for the client. The evening will be a series of 4-6 questions all of which build on each other. At the end of each round, teams will present their answers to the group and get direct feedback from the client or facilitator. The goal of the evening is for teams to help develop a positioning statement for a great local company, while also learning a valuable skill they can apply to their own business or idea. 

Everyone who attends this event is eligible to become the client for their next meeting on September 23rd.

A bit about our client for the evening:

Canvas Host is an amazing local web hosting company based in Portland. They are a certified B corporation and their commitment to sustainability is incredible. The CEO, David Anderson, is a leader in the local sustainability community and their values permeate how they run their business. The question for us is:  How should Canvas Host position themselves as a local, sustainable web hosting company so that people can see their values as soon as they visit their website?

Participants are encouraged to review their website and read about their values before attending.

There is always time to network before and after the event.

Rob Bart is a member of our Meetup and if you don't know Forge of Portland, please check out their website at 

Rob is easily contacted via this Meetup site:

We look forward to seeing you at this Meetup!


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  • Don N.

    The group really enjoyed the exercise and the client walked away with a powerful new way to position their company. Getting a dozen smart business people together to brainstorm is something only very big companies can afford. We do it for free!

    September 11, 2014

  • A former member
    A former member

    I'm new to Portland, so sorry for the stupid question, but if I drive to his, will I be able to find parking (and where)? Or is public transit better?

    September 9, 2014

    • Jeffrey G.

      Last time people had trouble finding parking, but there was a big soccer event right nearby, so that may not be a problem this time around. Public transit here is good, so you could take a bus or a MAX Line train and then just walk a few blocks to get there. There's an iphone app for getting bus/MAX Trimet tickets, if you want to try that.

      September 9, 2014

    • A former member
      A former member

      Thanks, Jeffrey!

      1 · September 9, 2014

  • Kim B.

    I am currently in the ER with a family member and not likely to make it after all. I look forward to joining next time.

    September 9, 2014

  • Maria Alexandra Ramirez M.

    Hi Don, how long is the meeting?

    September 1, 2014

10 went

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