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Shark in Yahoo's Advertising Data Platforms

This is use case talk from the folks at Yahoo!.

In Yahoo!'s advertising and data platforms, we instrument and mine vast amounts of data to come up with insights into advertising effectiveness, and measure and improve the effectiveness of advertising reach. Over the last couple of quarters we have been prototyping Shark for some of the use cases and enhancing Shark to work effectively with our datasets.

In this talk, we first discuss some of our contributions to the Spark and Shark open source ecosystem, such as the JDBC server, column pruning and columnar compression, followed by what we are planning down the road. We then discuss some of our use cases that involve advanced algorithms and how we implement these algorithms on top of Spark and Shark to provide interactive, insightful analytics to our data scientists.

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  • Reynold X.

    Hi guys,

    Actually Yahoo! requested us not to live stream this meetup. They will handle the editing of the meetup video and post them in the future.

    August 27, 2013

    • Swati

      Is the video edited and posted somewhere ( yahoo site / meetup / youtube )?

      October 31, 2013

    • Reynold X.

      Sorry not for this one. Yahoo requested us not recording this meetup.

      October 31, 2013

  • Lin Z.

    Will the slides be available please?

    August 30, 2013

  • Grega K.

    I'm also interested in seeing the video. Was the talk recorded?

    August 29, 2013

  • Ankur G.

    Does anyone have the recorded video from yesterday's presentation ?

    August 28, 2013

  • A former member
    A former member

    Inspiring talks, impressive campus, excellant food and drinks.
    My first Spark meetup. PS: If anyone knows of a need for an excellent
    project manager with state of the art skills or CTO please ping me:

    August 28, 2013

  • Burt P.

    Awesome talk by Ram and Nandu! Very informative and helpful in understanding how Yahoo is using Spark and Shark.

    Very inspiring to those of us learning Spark/Shark and wanting to contribute.


    August 28, 2013

  • viplav m.

    Great talk about Shark use case.

    August 28, 2013

  • Henry S.

    Have to cancel due to family medical emergency :(

    August 27, 2013

  • Burt P.

    I would really like to attend, but I was waitlisted. Please let me know if an opening pops up.
    I'm super interested in Shark and Spark and how Yahoo is using it.

    Burt Prior

    August 17, 2013

    • Reynold X.

      you are now in

      August 21, 2013

    • Burt P.

      You rock Reynold! FYI: I'm registered for Amp Camp 3, so i'll be in Berkeley as well. Thanks, Burt

      August 21, 2013

  • Vikram

    August 15, 2013

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