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Local SEO for WordPress

Over the past few years Google has merged your website with your Google+ Business page and Google Local listing.  If you are a local business or service local businesses, it's essential to have an understanding of 'local SEO' - marking up a website so that Google recognizes it as a local business and properly categorizes it.  Doing this manually can be a hassle, thankfully there are WordPress plugins that can help the process!!

In this presentation I'll cover everything I've learned over the past year about optimizing a website for local search, including:

• How to setup and properly categorize your Google+ Business / Google Places page

• What factors influence local search results

• The best WordPress plugins for Local SEO impact

• The importance of online reviews and how to build systems to streamline the review process

• How to synchronize your local listings (Yelp, Yellowpages, Superpages, etc.)

• How to package and offer this service to clients

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