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Marketing Bloops & Blunders - Lessons for SMEs

Hi All You are cordially invited to TEP's 4th preview. Details as below: Marketing Bloops and Blunders - Lessons for SMEs Most SMEs think that their marketing is crap or have made many blunders in the course of their business basically because they do not have the funds to finance expensive marketing campaigns. But essentially, many large companies do many marketing bloops and blunders as well. Most of these blunders cost them hundreds of thousands of dollars, and not achieving any result - except for burning money and creating a negative effect on brand goodwill. Marketing can be a challenging part of business, and many a time, it takes a decent amount of trial and error to learn the best way to market yourself and your business. The speaker is Yian Tay, director of TEP, as well as a marketing consultant for F&B business owners. She will be discussing about "boo-boos" by Pepsico, Shell and Thailand's museum in Pattaya, and she will also highlight 10 deadly "sins" in marketing. She is also one of the founding directors of The Entrepreneur platform and is owner of an office pantry supplies business, and has experience in starting up over 6 businesses in varied industries such as - Fashion, Children Apparrel, Trading, Barter Trade and in F&B distribution and F&B marketing. Why attend:
Find out more about marketing, and how you can benefit from leveraging The Entrepreneur Platform, seek out new opportunities - for business or employment. Learn new ideas, meet new people and find strategic partners and clients.
There will also be a sharing session on The Entrepreneur Platform and in what aspect this might be useful to you, how others have leveraged successfully and our success track record. Who Should Attend:
Entrepreneurs and business owners wanting to expand and grow their business, individuals looking to step out of the rat race, and startups looking for investment and business support. Date: 24th November 2009
Time: 6.30pm
Venue: Kia Hiang Restaurant
Cost: $10 (light dinner included) See you there!

Philip Tee [masked]

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