When life gives you lemons, make lemonade…. While the current recession is the first that most small businesses face, significant changes in economic conditions are fairly regular occurrences. Thus businesses must prepare to manage them and even try to use them to their advantage: to improve their market share and competitive position.

The seminar talks about the 7 rules of survival - 1) Know your customers; 2) Find shared goals; 3) Balance the 4 Cs; 4) Never stop moving forward; 5) Engage with customers; 6) Provide for the “human factor”; 7) Don’t panic; prepare - and explains the changes that you can make in your business to help it operate more successfully in the current business climate.

It will also offer practical tips on how to exploit a bad economic situation to your advantage. This seminar will be especially interesting for start-ups and small businesses.

Free drink, sponsored by Entelliz Limited!