Social Media Breakfast Edmonton (SMBYEG) Presents: SMBYEG #31

Social Media Breakfast Edmonton Presents: Witty Brand-ter – Defining, Building, & Managing Your Brand With Social Media

Everything you do on social media should come back to one key point: your brand. It is the fundamental map for your actions and growth. The term “brand” is oft-misunderstood; in this session, we will cover what a brand actually means, methods to build your brand online, and how to manage it too! You will hear how Paper Leaf used social media to build & grow their brand as a design agency, and what that’s meant for their business. At the end of the talk, you’ll leave with a solid understanding of how to strategically define your brand, and how to use social media to help grow it (and your business).

Presenter – Jeff Archibald

Jeff is co-founder of a design firm in Edmonton called Paper Leaf, and is an active designer focused on brand identities and interfaces. If he’s not learning, creating, speaking, or herding cats, he’s partaking in one of his many other loves: coffee, typography, whisky, cycling, and the mountains.[masked]

There is no fee to attend Social Media Breakfast, but please be sure to register by going to

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  • Carolyn M.

    Will this same event happen in the near future. As it is already sold out. I would love to learn more about Social Media and expanding my brand through this channel. Please let me know.

    February 25, 2014

    • Peter W.

      Hi Carolyn,
      Sorry for the delay in replying! Yes, this event happens on the last Friday of every month. More details may be found by following @smbyeg on Twitter, or visiting our website at­


      March 13, 2014

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