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Concept Development 101

Concept Development 101

Free for Start Garden members | $25 for non-members

Register at Start Garden

Tiger Studio will outline the process of the early product development or “Concept Development” and how it relates to engineering, launch, and marketing goals.  You will be guided through a proven process and cover important tenants of a successful product. Luciano Hernandez will use live case studies to emphasize the process.

You will learn:

- Early product research methods and validation
- Product Inspiration
- Competitive Analysis
- Mechanical or package design
- Design Brief
- Form Exploration – Ideation
- Consumer Use Scenarios
- Use of Design Reviews and Critiques
- 2D Form Exploration
- Important attributes of what makes a successful product
- Refinement of concept idea
- Feasibility Studies
- 3D CAD as a tool
- Building a working prototype
- Testing your product/idea
- Preparing for next phase > Engineering, Launch, Marketing
Notes:
- Hand outs will be provided outlining the important tenants of the Concept Development Process
- Luciano Hernandez, principal of Tiger Studio will present the process

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