Concept Development 101

Concept Development 101

Free for Start Garden members | $25 for non-members

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Tiger Studio will outline the process of the early product development or “Concept Development” and how it relates to engineering, launch, and marketing goals.  You will be guided through a proven process and cover important tenants of a successful product. Luciano Hernandez will use live case studies to emphasize the process.

You will learn:

- Early product research methods and validation
- Product Inspiration
- Competitive Analysis
- Mechanical or package design
- Design Brief
- Form Exploration – Ideation
- Consumer Use Scenarios
- Use of Design Reviews and Critiques
- 2D Form Exploration
- Important attributes of what makes a successful product
- Refinement of concept idea
- Feasibility Studies
- 3D CAD as a tool
- Building a working prototype
- Testing your product/idea
- Preparing for next phase > Engineering, Launch, Marketing
- Hand outs will be provided outlining the important tenants of the Concept Development Process
- Luciano Hernandez, principal of Tiger Studio will present the process

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