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Topic | Technology Commercialization
News Flash: Your customers don't want to buy your technology!
Your customers don’t want your technology; they want to solve their most pressing problems. Talented companies are creating new technology solutions every day, but some struggle to present their solution in a way that will resonate with their target audience. Learn the Art & Science of describing your product solution to connect with real people.
Your Instructor | Don Beery
Don Beery is President and Owner of Blendon Group consulting where he advises in the areas of business development, technology commercialization, and product strategy. Don has more than two decades of experience spanning the spectrum from Fortune 100 to small, privately held firms.
He has built and cultivated annual business portfolios of more than $100 million and his accomplishments include establishing new markets, developing executive relationships, and launching new products. With an engineering degree and an MBA, he is a whole-brain thinker and is equally comfortable navigating both technical and business arenas. Don is co-inventor of a wireless technology patent and has another patent pending.