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Pretotyping Workshop - Make Sure You Are Building the Right It Before You Build

Have you ever poured your heart, blood, sweat, tears and money to build, perfect and launch an innovative "can't miss" new product or feature ... and then discovered that your "can't miss" idea turned out to be something that few customers actually wanted or needed? We call this scenario "The Innovator's Nightmare" and it's something that most innovative companies have to deal with because, as decades of data show, most new products and most innovations fail in the market.

Pretotyping, an innovation technique developed and perfected at Google and now taught at Stanford and many other organizations and companies, can help you avoid "The Innovator's Nightmare" by helping you make sure that you are building the right 'it' before you invest too much time and money to build 'it' right. In addition, pretotyping helps you make the most of your innovation potential, because it makes it possible for you to explore and test, quickly and cheaply, new “crazy” ideas that would normally be dismissed as too risky or expensive to try. By combining these two benefits of pretotyping, an established and successful company can maximize its chances for successful breakthrough innovation.

In this presentation Alberto Savoia, former Google Innovation Agitator, Engineering Director and one of its most popular speakers, will introduce the basic principles, techniques, tools and metrics for pretotyping, with many real-world examples and case studies.


• The Law of Failure
• Intro to Pretotyping
• Your Turn: Hands-on Exercises (teams of 4-6 people)
• Pretotyping Metrics
• Your Turn: Hands-on Metric Exercises (same teams as before)
• Team Presentations

Note - Teams are composed from Founders of different startups


Alberto Savoia is a successful practitioner, expert, coach, author and speaker on the topic of high-yield innovation through experimentation. His area of focus and expertise is in helping already successful and established companies innovate like startups. Most recently he was Innovation Agitator at Google where he was the most requested speaker on the topic of Innovation.  His prior responsibilities at Google included leading the development and launch of Google’s multi-billion-dollar AdWords product.

Currently, Alberto is the co-founder of PretotypeLabs which he started in 2012 to help disseminate the theory and practice of pretotype-driven innovation which he developed while he was at Google. He is also collaborating with Stanford University’s Graduate School of Business and continues to work with Google to create and lead courses and workshops in pretotyping. Prior to Google and PretotypeLabs, Alberto was Director of Software Research at Sun Microsystem where he played a key role in the development of Java technology and tools, and co-founder of two very innovative and influential startups in the area of software development & testing tools.

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  • A former member
    A former member

    Very engaging, informative and fun. I learned quite a bit during the session, and was thankful to have the opportunity to talk to Alberto directly about my ideas and a venture I am currently working on. Thanks to Ash for organizing this and many other outstanding Silicon Valley Founders' events.

    October 16, 2013

  • A former member
    A former member

    Fantastic event, highly recommend listening to Alberto speak, thanks to SV Founders for putting on the event!

    October 15, 2013

  • greg c.

    Great presentation. Important ideas.

    October 15, 2013

  • Ash D.

    Alberto is amazing. It was great event and hope to see a lot of SVFounder pretotype it. Please post a review or upload photos if you attended.

    October 14, 2013

  • Sean M.

    The website has a lot more info, in particular the "Pretotype IT" and "Pretotype@Work" books in PDF form. The latter contains several useful workshops for brainstorming about a sequence of pretotypes to test different hypotheses or aspects of customer desire for your offering.

    October 14, 2013

  • A former member
    A former member

    Had to leave a little early, but great content and great workshop. I came away with good notes and good ideas for my business.

    1 · October 14, 2013

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