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Brian Soule on A/B Testing and Catherine Tai and Iain Huxley on Yahoo Weather

  • Oct 21, 2013 · 7:00 PM
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We'll have two talks at our October meetup.

Brian Soule on Lean A/B testing for native apps

First Brian Soule will present an overview of native A/B tools and best practices. We'll hear ways to boost engagement and conversion rates without compromising native performance.

Brian is the CEO of Waiting Room, a waiting room clipboard on iPad. Waiting Room allows medical patients to read, fill out, and sign paperwork electronically.

Catherine Tai and Iain Huxley on Yahoo Weather

Then we'll hear from Catherine Tai, Lead Visual Designer, Yahoo Weather, and Iain Huxley, Lead iOS Developer, Yahoo Weather. Together they will provide insights into the design and development of this Apple Design Award-winning app, including diving into some of the visual techniques used.

Finally, I must express many thanks to Michael Viguilla and Shawn Cartwright at Yahoo for stepping in and hosting this at the last minute. For reasons that I'll be able to share soon, I was saving this evening for another host that had to reschedule. But that will be worth it, and now we can look forward to another great meetup this Monday!


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  • Joey J.

    Great content from both presentations. It's nice to know some of the old UI tricks are still being used by the best apps out there.

    October 25, 2013

  • Kim

    Thanks, Tim, for a setting up great speakers! It was nicely done.
    Thanks to all speakers for the cool stuff!

    October 22, 2013

  • Catherine T.

    it was really great sharing with you all. Thanks again Tim for organizing and everyone for coming.

    October 22, 2013

  • A former member
    A former member

    Yahoo is so cool! Thanks for hosting!

    October 22, 2013

  • Tyler F.

    Great peek behind the scenes of the Yahoo Weather app. Especially sharing the hidden easter egg!

    October 21, 2013

    • A former member
      A former member

      that was my fav too!

      1 · October 21, 2013

  • Dave W.

    Excellent talks. Very informative.

    October 21, 2013

  • A former member
    A former member

    Hey Tim,
    Fantastic job tonight!

    2 · October 21, 2013

  • A former member
    A former member

    Great pizza! Thanks Yahoo!

    3 · October 21, 2013

  • Jay G.

    First Street...or First Ave?

    October 21, 2013

    • A former member
      A former member

      First street - exit Mathilda towards bay off 237

      October 21, 2013

  • Tyler F.

    The most important question: Will there be food provided or should we grab a bite ahead of time?

    October 21, 2013

    • Tim B.

      Hi Tyler, I believe that our Yahoo hosts ordered pizza.

      2 · October 21, 2013

  • Rahul t.

    I am going to be driving from SOMA (8th & Folsom) - hollar if you need a ride [masked]

    October 21, 2013

  • Bala

    Sorry for the late RSVP change. Something came up at the last minute.

    October 21, 2013

  • A former member
    A former member

    I am driving from San Francisco (Mission). Send me a sms if you need a ride![masked]

    October 21, 2013

  • intelliot

    Will the talk be recorded?

    October 21, 2013

  • Richard G.

    Sorry I can't make it

    October 21, 2013

  • Andrew B.

    Can't make it tonight - have fun everyone

    October 21, 2013

  • Anu B.

    looking forward to meet innovative minds.

    October 16, 2013

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