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Know Your Audience with Quantcast / Maurice Sharp on Learning iOS Development

  • Nov 18, 2013 · 7:00 PM
  • Quantcast

Know Your Audience with Quantcast

Thanks to Quantcast for offering to host our November meetup. We're planning two presentations, starting with an in-depth look at the Quantcast Measure for Apps SDK for iOS. Michael Kamprath, Quantcast's Vice President of Engineering, and Kevin Smith, Engineering Mobile Lead, will describe Quantcast's mobile solution. In addition to traffic and loyalty metrics, the free app measurement service allows you to get to know your audience demographics (age, income, gender, household income, education and ethnicity) and audience segments (defined by you) to inform your marketing and product development strategies. To learn more, click here:

Michael Kamprath joined Quantcast in April 2010 as Vice President of Engineering. He oversees all software development and Quantcast’s data analytics operations. Kamprath holds his BSE and MS in Aerospace Engineering from University of Michigan.

Kevin Smith joined Quantcast in March 2013 as Engineering Mobile Lead. He's currently helping drive Quantcast's mobile initiative; developing and improving the iOS and Android measurement SDKs which help developers gain a better understanding of their user base and audience segments. Kevin holds a BS in Computer Science at University of California.

Maurice Sharp on Learning iOS Development

Then we'll hear from Maurice Sharp, lead author of the newly finished "Learning iOS Development: A Hands-On Guide to the Fundamentals of iOS Programming" from Addison Wesley. He'll talk about how the iOS7 release affected the book and share some lessons on quickly coming up to speed with major OS and tool changes. All that and a discount code for the book.

Maurice Sharp is a 21+ year mobile industry veteran enabling, doing, and managing mobile development at companies large (Apple, Palm) and small. He is also author of "Learning iOS Development" for Addison-Wesley. He has worked with 15+ languages on 10+ platforms including iOS, Palm, Newton, and yes, Symbolics LISP machines. Apart from his full time role, he just finished "Learning iOS Development", available now in eBook form with a printed version due out later this year.

Bonus: Edmund Leung of Kii

We'll open on Monday with a short presentation from Edmund Leung, Sr Product Manager at Kii, on the Kii Cloud and Kii's services that can help build app businesses.

Join or login to comment.

  • Michael S.

    Sounds like the Dreamforce Hackathon, next door at Moscone, did not end well --

    November 24, 2013

  • Maryam

    Very interesting topics and speakers. Smart, friendly crowd.

    November 21, 2013

  • Giulio F.

    Packed with interesting topics, thumb up!

    1 · November 19, 2013

  • Hsin-yi (Katy) B.

    Thank you speakers for great content! Congratulations Maurice on your new book! Just want to take this opportunity to specially thank you, I have learnt a lot following your post on this meetup mailing list in the past year or two. I am sure your book is awesome as well!!

    1 · November 19, 2013

  • Maryam

    Please remember to enter via the side door, via the walkway to the SOUTH of Starbucks. The front entrance is locked after-hours. You must check in with the front desk and head up to the 8th floor.

    November 18, 2013

  • Sze Ki P.


    November 15, 2013

  • Maryam

    There is a paid parking structure about 30 feet south of the Quantcast entrance on 3rd street. Between Howard and Folsom. Be ware, you need to enter via the SIDE door that is parallel to Folsom/Howard-- Not the front entrance next to Starbucks. The building requires sign-ins after 6PM and only allows entry via the side door.

    November 14, 2013

  • Hsin-yi (Katy) B.

    Anyone going from Palo Alto and would like to carpool?

    November 14, 2013

  • Syed A. N.

    Parking will be available?

    November 12, 2013

    • Maryam

      There is a paid parking structure about 30 feet south of the Quantcast entrance on 3rd street. Between Howard and Folsom.

      November 14, 2013

  • J M.

    will there be a live stream?

    1 · November 11, 2013

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